Emblematic
Newyorker homepage, desktop
Newyorker homepage, mobile
Mobile, 390px

Typography

scale ratio 1.162
  • TNY Adobe Caslon Procss: TNYAdobeCaslonProbody40063%
  • Irvin Heading Procss: IrvinHeadingProdisplay40022%
  • Neutraface New Yorkercss: NeutrafaceNewYorkerother400 6007%
  • Graphikui400 5005%
  • Irvin Textcss: IrvinTextother4003%
stylefamilysizeweightlinetracking
displayIrvin Heading Pro36px4001.1110em
headlineIrvin Heading Pro28px4001.1430em
titleTNY Adobe Caslon Pro22px4001.2730em
bodyTNY Adobe Caslon Pro17px4001.4120em
body-smNeutraface New Yorker15px6001.1430em
labelGraphik14px5001.71-0.012em
Type scale
Aa10Aa12Aa13Aa14Aa15Aa17Aa20Aa21Aa22Aa28Aa36
Body size
17px / 1.412
Display size
36px
Display tracking
0em
Case
title

Color

light scheme
Palette by painted area
Text on bg
21.00:1
Muted on bg
12.63:1
Accent on bg
4.67:1
Dark mode
none
Declared accent tokens
  • --color-action-brand-default#0879BFpainted
  • --color-surface-navigation-feature-brand#0879BFpainted

Space, shape & depth

Spacing scale (base 8px)
  • 4
  • 8
  • 16
  • 24
  • 32
  • 48
  • 56
  • 64
Corner radii
416pill
Shadows (0)
none
Borders
hairline, 1px
Section padding
73px

Layout & motion

Container
1312px
Grid columns
12
Hero
split
Navigation
top-static
Page height
17,419px
Easing
ease
Durations
100ms 200ms 300ms 1000ms
Transitions
219
Keyframes
0
Stack
react, google-tag-manager, cloudfront

Page sections (18)

section labels are heuristic
  1. Newyorker hero section
    01heroJensen Huang, Nvidia, and the A.I. Revolution
  2. Newyorker features section
    02features?Today’s Mix
  3. Newyorker features section
    03features?The Lede
  4. Newyorker content section
    04content?
  5. Newyorker features section
    05features?Gift Guides
  6. Newyorker features section
    06features?The Critics
  7. Newyorker features section
    07features?Our Columnists
  8. Newyorker features section
    08features?The New Yorker Festival
  9. Newyorker content section
    09content?
  10. Newyorker features section
    10features?Ideas
  11. Newyorker features section
    11features?Puzzles & Games
  12. Newyorker content section
    12content?
  13. Newyorker logos section
    13logosIn Case You Missed It
  14. Newyorker feature-detail section
    14feature detail?Fiction
  15. Newyorker features section
    15features?The Talk of the Town
  16. Newyorker feature-detail section
    16feature detail?Daily Cartoon
  17. Newyorker features section
    17features?Shouts & Murmurs

How Newyorker compares

Body text
17px: larger than 65% of indexed sites (median 16px).
Largest heading
36px: smaller than 82% of indexed sites (median 60px).
Type scale
1.16×: flatter than 95% of indexed sites (median 1.28×).
Container
1312px: wider than 73% of indexed sites (median 1242px).
Text contrast
21.0:1: higher than 81% of indexed sites (median 17.6:1).
Page length
17,419px: longer than 95% of indexed sites (median 8,217px).
Corner radius
Mostly 4px, shared by 24 of 274 indexed sites (9%).
TNY Adobe Caslon Pro
The only site in the index that loads TNY Adobe Caslon Pro.
Irvin Heading Pro
The only site in the index that loads Irvin Heading Pro.
Color scheme
Light by default, like 75% of indexed sites. Like 82% of sites, it doesn't switch with the system dark mode setting.

In short

What font does Newyorker use?

Newyorker uses TNY Adobe Caslon Pro (loaded as "TNYAdobeCaslonPro") for body text. Irvin Heading Pro (loaded as "IrvinHeadingPro") is used for headings. Neutraface New Yorker (loaded as "NeutrafaceNewYorker") is used for other.

What are Newyorker's brand colors?

Newyorker's website uses a light scheme: background #FFFFFF, surface #F6F4EF, text #000000, muted text #333333 and borders #E5E5E5.

How is Newyorker's website laid out?

The most common corner radius is 4px, body text is 17px with 1.412 line height, and the page container is 1312px wide.

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