Emblematic
Basecamp homepage, desktop
Basecamp homepage in dark mode
Dark mode (follows system setting)
Basecamp homepage, mobile
Mobile, 390px

Typography

scale ratio 1.274
  • Graphikdisplay + body400 500 600 800100%
  • Monaspacemono4000%
stylefamilysizeweightlinetracking
displayGraphik49.79px8001.15-0.026em
headlineGraphik42.13px8001.15-0.026em
titleGraphik22.98px8001.5-0.014em
bodyGraphik19.15px4001.5-0.014em
body-smGraphik15.32px5001-0.014em
labelGraphik17.23px5001-0.014em
Type scale
Aa13.5Aa15.5Aa17Aa19Aa23Aa38.5Aa42Aa50
Body size
19px / 1.5
Display size
49.79px
Display tracking
-0.026em
Case
sentence

Color

light scheme
Palette by painted area
Text on bg
12.59:1
Muted on bg
undefined:1
Accent on bg
4.11:1
Dark mode
follows system

Space, shape & depth

Spacing scale
  • 5
  • 8.5
  • 10.5
  • 12
  • 12.5
  • 15.5
  • 18.5
  • 19
  • 21
  • 23
  • 28.5
  • 30.5
  • 32
  • 35
Corner radii
7.5pill
Shadows (5)
Borders
none
Section padding
60px

Components

exact computed values
button-primary
Try Basecamp free
backgroundColor
#117AF3
textColor
#FFFFFF
rounded
0px
padding
19.1px 21.1px
height
49.8px
fontFamily
Graphik
fontSize
19.15px
fontWeight
500
button-secondary
Try Basecamp free
backgroundColor
#0067DE
textColor
#FFFFFF
rounded
0px
padding
19.1px 21.1px
height
49.8px
fontFamily
Graphik
fontSize
19.15px
fontWeight
500
shadow
oklch(0 0 0 / 0.1) 0px 3.82986px 30.6389px -9.57465px, oklch(0 0 0 / 0.1) 0px 5.74479px 38.2986px -11.4896px, oklch(0 0
input
rounded
0px
height
50px
padding
12.7px 19px

Layout & motion

Container
1195px
Grid columns
3
Hero
centered
Navigation
top-static+transparent
Page height
9,535px
Easing
ease
Durations
150ms 300ms 400ms
Transitions
106
Keyframes
0
Stack
hotwire, posthog, cloudflare

Page sections (10)

section labels are heuristic
  1. Basecamp hero section
    01hero
  2. Basecamp nav section
    02nav
  3. Basecamp feature-detail section
    03feature detail?Manage any project, coordinate every team. Master your company with Basecamp.
  4. Basecamp feature-detail section
    04feature detail?Take a minute to meet some of our customers
  5. Basecamp testimonials section
    05testimonialsWe asked our customers: “What changed for the better since you switched to Basec
  6. Basecamp feature-detail section
    06feature detail?How about a quick demonstration?
  7. Basecamp features section
    07features?Big numbers. Highly-trusted. Rugged, reliable, ready.
  8. Basecamp testimonials section
    08testimonialsRemember when companies cared about service?
  9. Basecamp feature-detail section
    09feature detail?Want to see a live demo and ask some questions first?
  10. Basecamp footer section
    10footerHave day!

How Basecamp compares

Body text
19px: larger than 88% of indexed sites (median 16px).
Largest heading
49.8px: smaller than 67% of indexed sites (median 60px).
Type scale
1.27×: flatter than 55% of indexed sites (median 1.28×).
Container
1195px: narrower than 64% of indexed sites (median 1242px).
Text contrast
12.6:1: lower than 88% of indexed sites (median 17.6:1).
Page length
9,535px: longer than 62% of indexed sites (median 8,217px).
Corner radius
Mostly 0px, shared by 84 of 274 indexed sites (31%).
Graphik
One of 3 indexed sites that load Graphik (1%).
Monaspace
The only site in the index that loads Monaspace.
Color scheme
Light by default, like 75% of indexed sites. It is one of 49 sites (18%) that switch with the system dark mode setting.

In short

What font does Basecamp use?

Basecamp uses Graphik for headings and body text. Monaspace is used for code.

What are Basecamp's brand colors?

Basecamp's website uses a light scheme: background #FFFFFF, surface #00000026, text #29353C and borders #00000010.

How is Basecamp's website laid out?

The most common corner radius is 0px, body text is 19px with 1.5 line height, and the page container is 1195px wide.

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