Emblematic
Webflow homepage, desktop
Webflow homepage in dark mode
Dark mode (follows system setting)
Webflow homepage, mobile
Mobile, 390px

Typography

scale ratio 1.380
  • WF Visual Sanscss: WF Visual Sans Variabledisplay + body400 500 600100%
stylefamilysizeweightlinetracking
displayWF Visual Sans80px6001.04-0.01em
headlineWF Visual Sans56px6001.040em
titleWF Visual Sans20px5001.40em
bodyWF Visual Sans16px4001.60em
body-smWF Visual Sans14px4001.60em
labelWF Visual Sans15.98px5001.2-0.01em
Type scale
Aa10Aa14Aa14.5Aa16Aa20Aa32Aa40Aa56Aa80
Body size
16px / 1.6
Display size
80px
Display tracking
-0.01em
Case
sentence

Color

light scheme
Palette by painted area
Text on bg
20.03:1
Muted on bg
6.90:1
Accent on bg
4.59:1
Dark mode
follows system
Declared accent tokens
  • --colors--primary-accent#146EF5painted
  • --_color---primary--webflow-blue#146EF5painted

Space, shape & depth

Spacing scale (base 4px)
  • 4
  • 4.5
  • 5
  • 6
  • 6.5
  • 8
  • 12
  • 13
  • 16
  • 19
  • 21
  • 24
  • 32
  • 48
Corner radii
248pill
Shadows (4)
Borders
hairline, 1px
Section padding
81px

Components

exact computed values
button-primary
Start for free
backgroundColor
#146EF5
textColor
#FFFFFF
rounded
4px
padding
16px 24px
height
51.2px
fontFamily
WF Visual Sans
fontSize
16px
fontWeight
500
button-secondary
Marketing teams
textColor
#080808
rounded
4px
padding
1.6px 0.8px
height
30.8px
fontFamily
WF Visual Sans
fontSize
16px
fontWeight
400
border
1px solid #D8D8D8
input
rounded
4px
height
74px
padding
24px 24px
backgroundColor
#FFFFFF
border
1px solid #D8D8D8

Layout & motion

Container
1296px
Grid columns
8
Hero
left-aligned
Navigation
top-sticky
Page height
7,648px
Easing
cubic-bezier(0.455, 0.03, 0.515, 0.955)
Durations
150ms 200ms 300ms 450ms
Transitions
130
Keyframes
3
Stack
webflow, gsap, three.js, jquery, google-tag-manager, cloudflare

Page sections (7)

section labels are heuristic
  1. Webflow nav section
    01nav
  2. Webflow hero section
    02heroBuild for what’s next
  3. Webflow feature-detail section
    03feature detail?300,000+ brands move the needle with Webflow
  4. Webflow feature-detail section
    04feature detail?Turn your website into a growth engine
  5. Webflow features section
    05features?Recent updates
  6. Webflow feature-detail section
    06feature detail?#MadeinWebflow
  7. Webflow footer section
    07footerGet help

How Webflow compares

Body text
16px, the same as 40% of indexed sites (median 16px).
Largest heading
80px: larger than 80% of indexed sites (median 60px).
Type scale
1.38×: steeper than 77% of indexed sites (median 1.28×).
Container
1296px: wider than 68% of indexed sites (median 1242px).
Text contrast
20.0:1: higher than 76% of indexed sites (median 17.6:1).
Page length
7,648px: shorter than 56% of indexed sites (median 8,217px).
Corner radius
Mostly 4px, shared by 24 of 274 indexed sites (9%).
WF Visual Sans
The only site in the index that loads WF Visual Sans.
Color scheme
Light by default, like 75% of indexed sites. It is one of 49 sites (18%) that switch with the system dark mode setting.

In short

What font does Webflow use?

Webflow uses WF Visual Sans (loaded as "WF Visual Sans Variable") for headings and body text.

What are Webflow's brand colors?

Webflow's website uses a light scheme: background #FFFFFF, text #080808, muted text #5A5A5A and borders #D8D8D8.

How is Webflow's website laid out?

The most common corner radius is 4px, body text is 16px with 1.6 line height, and the page container is 1296px wide.

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