Emblematic
Plausible homepage, desktop
Plausible homepage, mobile
Mobile, 390px

Typography

scale ratio 1.217
  • SF Pro (system-ui)css: system-uidisplay + body400 500 600 700 800100%
stylefamilysizeweightlinetracking
displaySF Pro (system-ui)48px8001-0.025em
titleSF Pro (system-ui)24px6001.50em
bodySF Pro (system-ui)18px4001.5560em
body-smSF Pro (system-ui)14px4001.50em
labelSF Pro (system-ui)16px4001.50em
Type scale
Aa12Aa14Aa16Aa18Aa20Aa24Aa30Aa36Aa48
Body size
18px / 1.556
Display size
48px
Display tracking
-0.025em
Case
sentence

Color

light scheme
Palette by painted area
Text on bg
16.68:1
Muted on bg
7.56:1
Accent on bg
5.56:1
Dark mode
none

Space, shape & depth

Spacing scale (base 4px)
  • 4
  • 8
  • 10
  • 12
  • 16
  • 20
  • 24
  • 32
  • 40
  • 48
  • 64
  • 80
  • 160
Corner radii
6812pill
Shadows (3)
Borders
hairline, 1px
Section padding
112px

Components

exact computed values
button-primary
Start free trial
backgroundColor
#5850EC
textColor
#FFFFFF
rounded
6px
padding
8px 20px
height
42px
fontFamily
SF Pro (system-ui)
fontSize
16px
fontWeight
500
card
rounded
8px
padding
16px
border
1px solid #F4F5F7

Layout & motion

Container
1120px
Grid columns
3
Hero
centered+media-below
Navigation
top-static+transparent
Page height
6,409px
Easing
cubic-bezier(0.4, 0, 0.2, 1)
Durations
150ms 200ms
Transitions
15
Keyframes
0
Stack
tailwind

Page sections (6)

  1. Plausible nav section
    01nav
  2. Plausible hero section
    02heroEasy to use and privacy-friendly
  3. Plausible feature-detail section
    03feature detailWhy use Plausible Analytics?
  4. Plausible feature-detail section
    04feature detailPeople ❤️ Plausible
  5. Plausible pricing section
    05pricingTraffic based plans that match your growth
  6. Plausible footer section
    06footer

How Plausible compares

Body text
18px: larger than 71% of indexed sites (median 16px).
Largest heading
48px: smaller than 68% of indexed sites (median 60px).
Type scale
1.22×: flatter than 74% of indexed sites (median 1.28×).
Container
1120px: narrower than 73% of indexed sites (median 1242px).
Text contrast
16.7:1: lower than 62% of indexed sites (median 17.6:1).
Page length
6,409px: shorter than 66% of indexed sites (median 8,217px).
Corner radius
Mostly 6px, shared by 14 of 274 indexed sites (5%).
Color scheme
Light by default, like 75% of indexed sites. Like 82% of sites, it doesn't switch with the system dark mode setting.

In short

What font does Plausible use?

Plausible uses SF Pro (system-ui) (loaded as "system-ui") for headings and body text.

What are Plausible's brand colors?

Plausible's website uses a light scheme: background #FFFFFF, surface #F4F5F7, text #161E2E, muted text #4B5563 and borders #F4F5F7.

How is Plausible's website laid out?

The most common corner radius is 6px, body text is 18px with 1.556 line height, and the page container is 1120px wide.

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