---
version: alpha
name: Webflow
description: Light design system extracted from webflow.com (DOM-true values, Emblematic extractor 0.2.0, 2026-11-12).
colors:
  background: "#FFFFFF"
  on-surface: "#080808"
  primary: "#146EF5"
  on-surface-variant: "#5A5A5A"
  outline: "#D8D8D8"
  color-6: "#FFFFFF29"
  color-7: "#00000040"
  color-8: "#00000080"
  on-primary: "#FFFFFF"
  background-dark: "#080808"
  on-surface-dark: "#FFFFFF"
  on-surface-variant-dark: "#ABABAB"
  primary-dark: "#146EF5"
  outline-dark: "#363636"
typography:
  display-lg:
    fontFamily: WF Visual Sans
    fontSize: 80px
    fontWeight: 600
    lineHeight: 1.04
    letterSpacing: -0.01em
  headline-md:
    fontFamily: WF Visual Sans
    fontSize: 56px
    fontWeight: 600
    lineHeight: 1.04
  title-md:
    fontFamily: WF Visual Sans
    fontSize: 20px
    fontWeight: 500
    lineHeight: 1.4
  body-md:
    fontFamily: WF Visual Sans
    fontSize: 16px
    fontWeight: 400
    lineHeight: 1.6
  body-sm:
    fontFamily: WF Visual Sans
    fontSize: 14px
    fontWeight: 400
    lineHeight: 1.6
  label-md:
    fontFamily: WF Visual Sans
    fontSize: 15.98px
    fontWeight: 500
    lineHeight: 1.2
    letterSpacing: -0.01em
rounded:
  sm: 2px
  md: 4px
  lg: 8px
  full: 9999px
spacing:
  xxs: 4px
  xs: 4.5px
  sm: 5px
  md: 6px
  lg: 6.5px
  xl: 8px
  2xl: 12px
  3xl: 13px
  4xl: 16px
  5xl: 19px
  6xl: 21px
  7xl: 24px
  8xl: 32px
  9xl: 48px
  base: 4px
  container: 1296px
components:
  button-primary:
    backgroundColor: "{colors.primary}"
    textColor: "{colors.background}"
    rounded: "{rounded.md}"
    padding: 16px
    height: 51.2px
    typography: "{typography.label-md}"
  button-secondary:
    textColor: "{colors.on-surface}"
    rounded: "{rounded.md}"
    padding: 1.6px
    height: 30.8px
    typography: "{typography.label-md}"
  input:
    backgroundColor: "{colors.background}"
    rounded: "{rounded.md}"
    padding: 24px
    height: 74px
---

# Webflow

> Extracted from [https://webflow.com/](https://webflow.com/) on 2026-11-12 by Emblematic. Every value below was read from the rendered DOM (computed styles, `document.fonts`, and the fonts Chrome actually used to paint text), not estimated from pixels. When the YAML front matter and this prose disagree, the YAML wins. Copy values from this file exactly; don't transcribe them from memory. Don't copy logos, imagery, illustrations or marketing copy.

## Overview

Webflow uses a light canvas (#FFFFFF) with a palette led by #146EF5. Type is set in **WF Visual Sans** (display + body), with 16px body text. Layout: 1296px container, top-sticky navigation, 7 sections. Built with webflow, gsap, three.js, jquery, google-tag-manager, cloudflare.

## Colors

Area-weighted from painted backgrounds, text and borders on the 1440px light capture. Roles are inferred from usage (largest background, most text, interactive fills). Every hex is an exact computed value; a role marked *unverified* is a best guess that has not passed review, so its canonical token (e.g. `primary`) is left out of the front matter.

| Token | Hex | OKLCH | Role | Share of paint | CSS variable |
|---|---|---|---|---|---|
| `background` | `#FFFFFF` | 1 0 0 | bg | 80.8% | `--mkto-embed-color-background` |
| `on-surface` | `#080808` | 0.134 0 0 | text | 8.6% | `--colors--text` |
| `primary` | `#146EF5` | 0.573 0.218 259.8 | accent | 5.4% | `--colors--primary-accent` |
| `on-surface-variant` | `#5A5A5A` | 0.468 0 0 | muted | 2.1% | `--colors--text-secondary` |
| `outline` | `#D8D8D8` | 0.882 0 0 | border | 0.36% | `--colors--border` |
| `color-6` | `#FFFFFF29` (on bg `#FFFFFF`) | 1 0 0 | other | 0.83% | — |
| `color-7` | `#00000040` (on bg `#BFBFBF`) | 0 0 0 | other | 0.83% | — |
| `color-8` | `#00000080` (on bg `#808080`) | 0 0 0 | other | 0.83% | — |

Sparse chromatic highlights (not accents): `#1366E2`.

Contrast: text on background 20.03:1, muted text 6.9:1, accent 4.59:1.

Gradients in use: `linear-gradient(rgba(255, 255, 255, 0.16), rgba(0, 0, 0, 0.25) 59%, rgba(0, 0, 0, 0.5))`; `linear-gradient(90deg, rgb(255, 255, 255) 1%, color(srgb 0 0 0 / 0) 20%, color(srgb 0 0 0 / 0) 80%, rgb(255, 255, 255) 99%)`.

The site responds to `prefers-color-scheme: dark`; the `-dark` tokens hold the dark-mode roles.

## Typography

| Family | Role | Weights | Share of text | Source |
|---|---|---|---|---|
| **WF Visual Sans** (CSS: `WF Visual Sans Variable`) | display, body | 400, 500, 600 | 100.0% | webfont |

Declared in `@font-face` but not used to paint text on this page: Inconsolata. Don't treat these as the page's fonts.

Scale (px): 10, 14, 14.5, 16, 20, 32, 40, 56, 80. Effective ratio ≈ 1.38 (close to a augmented fourth). Body 16px at line-height 1.6; display 80px with tracking -0.01em. Headings are sentence case. On a 390px viewport the body is 16px and display 46.25px.

## Layout

Spacing follows a 4px base unit; the most used steps are 4, 4.5, 5, 6, 6.5, 8, 12, 13, 16, 19, 21, 24, 32, 48px. Sections open with about 81px of space before their first line of text. Content sits in a 1296px container on a 8-column grid. Text density 0.083 (text area / page area).

Section order (desktop). Kinds below the review threshold are shown as *section*:

1. **nav** (67px, bg #FFFFFF)
2. **hero** — “Build for what’s next” (2351px, bg #FFFFFF)
3. **section** — “300,000+ brands move the needle with Webflow” (1080px, bg #FFFFFF)
4. **section** — “Turn your website into a growth engine” (1083px, bg #FFFFFF)
5. **section** — “Recent updates” (648px, bg #FFFFFF)
6. **section** — “#MadeinWebflow” (900px, bg #FFFFFF)
7. **footer** — “Get help” (1440px, bg #FFFFFF)

## Elevation & Depth

Style: layered. Most used shadows:

- `rgba(0, 0, 0, 0.29) 0px 6px 13px 0px, rgba(0, 0, 0, 0.26) 0px 24px 24px 0px, rgba(0, 0, 0, 0.15) 0px 53px 32px 0px, rgba(0, 0, 0, 0.04) 0px 95px 38px 0px, rgba(0, 0, 0, 0.01) 0px 148px 42px 0px`
- `rgba(0, 0, 0, 0.02) 0px 39px 16px 0px, rgba(0, 0, 0, 0.06) 0px 22px 13px 0px, rgba(0, 0, 0, 0.12) 0px 2px 5px 0px, rgba(0, 0, 0, 0.1) 0px 10px 10px 0px`
- `rgba(8, 8, 8, 0.08) 0px 4px 4px 0px, rgba(8, 8, 8, 0.2) 0px 1px 2px 0px, rgba(255, 255, 255, 0.12) 0px 6px 12px 0px inset, rgba(255, 255, 255, 0.2) 0px 1px 1px 0px inset`

## Shapes

Dominant corner radius 4px; radii in use: 2px, 4px, 8px, pill. Borders: hairline (1px).

## Components

- **button-primary**: backgroundColor `#146EF5`, textColor `#FFFFFF`, rounded `4px`, padding `16px 24px`, height `51.2px`, fontFamily `WF Visual Sans`, fontSize `16px`, fontWeight `500` (e.g. “Start for free”)
- **button-secondary**: textColor `#080808`, rounded `4px`, padding `1.6px 0.8px`, height `30.8px`, fontFamily `WF Visual Sans`, fontSize `16px`, fontWeight `400`, border `1px solid #D8D8D8` (e.g. “Marketing teams”)
- **input**: rounded `4px`, height `74px`, padding `24px 24px`, backgroundColor `#FFFFFF`, border `1px solid #D8D8D8`

## Do's and Don'ts

- Do reserve `#146EF5` for primary actions and highlights; it covers only 5.4% of the painted page.
- Do set body copy in WF Visual Sans at 16px / 1.6.
- Do tighten large headlines (-0.01em at 80px).
- Don't introduce font weights beyond 400, 500, 600.
- Do keep corners at 4px for most controls, and use the larger radii only for cards and media.
- Do snap spacing to multiples of 4px.
- Don't copy this site's logos, illustrations, photography or copy; use the system, not the brand assets.

## Provenance

Spec v2, extractor 0.2.0. Render quality: **ok**. Vision pass: not run. Fields below confidence 0.7 are hedged or left out above: `color.accent_strategy`, `layout.columns`, `layout.hero`, `layout.section_count`, `sections[].kind`, `space.section_padding_px`. Full per-field provenance is in `spec.json`.
