Emblematic
KINTO USA homepage, desktop
KINTO USA homepage, mobile
Mobile, 390px

Typography

scale ratio 1.165
  • Baskerville Urwcss: baskerville-urwdisplay40031%
  • Swis721body400 50028%
  • Hiragino Kaku Gothic ProNother40020%
  • Swiss721other300 70016%
  • Cardoother5005%
stylefamilysizeweightlinetracking
displayBaskerville Urw35px4001.60.109em
titleSwis72116px5001.650.125em
bodyHiragino Kaku Gothic ProN12px4002.1670.06em
Type scale
Aa0Aa12Aa13Aa14Aa15Aa16Aa17Aa18Aa35
Body size
12px / 2.167
Display size
35px
Display tracking
0.109em
Case
mixed

Color

light scheme
Palette by painted area
Text on bg
7.46:1
Muted on bg
2.85:1
Accent on bg
2.85:1
Dark mode
none

Space, shape & depth

Spacing scale
  • 2
  • 4
  • 5
  • 6
  • 8
  • 9
  • 10
  • 12
  • 13
  • 14
  • 15
  • 20
  • 24
  • 30
Corner radii
4
Shadows (1)
Borders
hairline, 1px
Section padding
84px

Components

exact computed values
button-primary
SUBSCRIBE TO EMAIL
backgroundColor
#99999A
textColor
#FFFFFF
rounded
0px
padding
0px 0px
height
54px
fontFamily
Swiss721
fontSize
18px
fontWeight
700
input
rounded
0px
height
42px
padding
12px 14px
border
1px solid #989898

Layout & motion

Container
1004px
Grid columns
3
Hero
unknown
Navigation
top-sticky
Page height
7,792px
Easing
cubic-bezier(0.25, 0.1, 0.25, 1)
Durations
200ms 400ms 500ms 1000ms
Transitions
43
Keyframes
1
Stack
shopify, jquery, google-tag-manager, cloudflare

Page sections (6)

section labels are heuristic
  1. KINTO USA hero section
    01hero
  2. KINTO USA content section
    03content?
  3. KINTO USA feature-detail section
    04feature detail?JOURNAL
  4. KINTO USA content section
    05content?
  5. KINTO USA footer section
    06footer

How KINTO USA compares

Body text
12px: smaller than 96% of indexed sites (median 16px).
Largest heading
35px: smaller than 85% of indexed sites (median 60px).
Type scale
1.17×: flatter than 94% of indexed sites (median 1.28×).
Container
1004px: narrower than 83% of indexed sites (median 1242px).
Text contrast
7.5:1: lower than 96% of indexed sites (median 17.6:1).
Page length
7,792px: shorter than 54% of indexed sites (median 8,217px).
Corner radius
Mostly 0px, shared by 84 of 274 indexed sites (31%).
Baskerville Urw
The only site in the index that loads Baskerville Urw.
Swis721
The only site in the index that loads Swis721.
Color scheme
Light by default, like 75% of indexed sites. Like 82% of sites, it doesn't switch with the system dark mode setting.

In short

What font does KINTO USA use?

KINTO USA uses Baskerville Urw (loaded as "baskerville-urw") for headings. Swis721 is used for body text. Hiragino Kaku Gothic ProN is used for other.

What are KINTO USA's brand colors?

KINTO USA's website uses a light scheme: background #FFFFFF, surface #F5F5F5, text #555555, muted text #989898 and borders #E3E3E6.

How is KINTO USA's website laid out?

The most common corner radius is 0px, body text is 12px with 2.167 line height, and the page container is 1004px wide.

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