Emblematic
Kinfolk homepage, desktop
Kinfolk homepage, mobile
Mobile, 390px

Typography

scale ratio 1.320
  • Kinfolk Serif Deckcss: Kinfolk-Serif-Deckdisplay40067%
  • Kinfolk Sanscss: Kinfolk-Sansui40017%
  • Kinfolk Serif Displaycss: Kinfolk-Serif-Displaybody40014%
  • Kinfolk Serif Textcss: Kinfolk-Serif-Textother4002%
stylefamilysizeweightlinetracking
displayKinfolk Serif Deck50px4001.04-0.01em
titleKinfolk Serif Deck32px4001.188-0.005em
bodyKinfolk Serif Text15px4001.3330em
labelKinfolk Sans15px4001.3330.01em
Type scale
Aa13Aa15Aa20Aa25Aa32Aa50Aa60
Body size
15px / 1.333
Display size
50px
Display tracking
-0.01em
Case
upper

Color

light scheme
Palette by painted area
Text on bg
21.00:1
Muted on bg
undefined:1
Dark mode
none
Declared accent tokens
  • --wpds-color-background-thumb-brand#3858E9not on page
  • --wpds-color-stroke-surface-brand-strong#3858E9not on page

Space, shape & depth

Spacing scale (base 5px)
  • 2
  • 4
  • 5
  • 8
  • 10
  • 15
  • 20
  • 25
  • 30
  • 40
  • 60
  • 80
  • 110
  • 170
Corner radii
2
Shadows (0)
none
Borders
regular, 2px
Section padding
200px

Components

exact computed values
input
rounded
0px
height
38px
padding
0px 0px
backgroundColor
#FFFFFF

Layout & motion

Container
1372px
Grid columns
20
Hero
centered-over-media+media-below
Navigation
top-fixed+transparent
Page height
15,848px
Easing
cubic-bezier(0.25, 1, 0.5, 1)
Durations
400ms 500ms 800ms 1200ms
Transitions
228
Keyframes
0
Stack
wordpress, lenis, google-tag-manager, cloudflare

Page sections (7)

section labels are heuristic
  1. Kinfolk nav section
    01nav
  2. Kinfolk hero section
    02hero
  3. Kinfolk content section
    03content?
  4. Kinfolk footer section
    07footerSubscribe

How Kinfolk compares

Body text
15px: smaller than 76% of indexed sites (median 16px).
Largest heading
50px: smaller than 66% of indexed sites (median 60px).
Type scale
1.32×: steeper than 59% of indexed sites (median 1.28×).
Container
1372px: wider than 96% of indexed sites (median 1242px).
Text contrast
21.0:1: higher than 81% of indexed sites (median 17.6:1).
Page length
15,848px: longer than 93% of indexed sites (median 8,217px).
Corner radius
Mostly 0px, shared by 84 of 274 indexed sites (31%).
Kinfolk Serif Deck
The only site in the index that loads Kinfolk Serif Deck.
Kinfolk Sans
The only site in the index that loads Kinfolk Sans.
Color scheme
Light by default, like 75% of indexed sites. Like 82% of sites, it doesn't switch with the system dark mode setting.

In short

What font does Kinfolk use?

Kinfolk uses Kinfolk Serif Deck (loaded as "Kinfolk-Serif-Deck") for headings. Kinfolk Sans (loaded as "Kinfolk-Sans") is used for ui. Kinfolk Serif Display (loaded as "Kinfolk-Serif-Display") is used for body text.

What are Kinfolk's brand colors?

Kinfolk's website uses a light scheme: background #FFFFFF, surface #DBDED5, text #000000 and borders #000000.

How is Kinfolk's website laid out?

The most common corner radius is 0px, body text is 15px with 1.333 line height, and the page container is 1372px wide.

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