Emblematic
Tally homepage, desktop
Tally homepage, mobile
Mobile, 390px

Typography

scale ratio 1.260
  • Interdisplay + body400 500 600 700 800100%
stylefamilysizeweightlinetracking
displayInter64px7001-0.031em
headlineInter36px7001.150em
titleInter18px8001.150em
bodyInter16px4001.50em
body-smInter13px4001.150em
labelInter15px4001.80em
Type scale
Aa13Aa14Aa15Aa16Aa18Aa22Aa26Aa30Aa36Aa64
Body size
16px / 1.5
Display size
64px
Display tracking
-0.031em
Case
sentence

Color

light scheme
Palette by painted area
Text on bg
21.00:1
Muted on bg
12.26:1
Accent on bg
4.88:1
Dark mode
none

Space, shape & depth

Spacing scale (base 8px)
  • 4
  • 6
  • 7.5
  • 8
  • 8.5
  • 10
  • 12
  • 13.5
  • 16
  • 24
  • 30
  • 32
  • 64
  • 192
Corner radii
7810pill
Shadows (3)
Borders
hairline, 1px
Section padding
190px

Components

exact computed values
button-primary
Create a free form
backgroundColor
#0070D7
textColor
#FFFFFF
rounded
8px
padding
0px 13.5px
height
36px
fontFamily
Inter
fontSize
15px
fontWeight
600
card
rounded
10px
padding
0px
backgroundColor
#FEFEFE
shadow
rgba(0, 0, 0, 0.12) 0px 1px 1px 0px, rgba(61, 59, 53, 0.16) 0px 0px 0px 1px, rgba(61, 59, 53, 0.08) 0px 3px 9px 0px, rgb

Layout & motion

Container
976px
Grid columns
n/a
Hero
centered+media-below
Navigation
top-static
Page height
13,607px
Easing
ease-in-out
Durations
100ms 700ms
Transitions
23
Keyframes
0
Stack
next.js, cloudflare

Page sections (11)

section labels are heuristic
  1. Tally nav section
    01nav
  2. Tally hero section
    02heroThe simplest way to create forms
  3. Tally features section
    03features?A form builder like no other
  4. Tally feature-detail section
    04feature detail?Simple powerful
  5. Tally features section
    05features?Craft forms
  6. Tally code-sample section
    06code sample?Make forms uniquely
  7. Tally features section
    07features?with your audience
  8. Tally features section
    08features?your favorite tools
  9. Tally feature-detail section
    09feature detail?Build stunning forms for free
  10. Tally feature-detail section
    10feature detail?Questions & answers
  11. Tally footer section
    11footer

How Tally compares

Body text
16px, the same as 40% of indexed sites (median 16px).
Largest heading
64px: larger than 56% of indexed sites (median 60px).
Type scale
1.26×: flatter than 60% of indexed sites (median 1.28×).
Container
976px: narrower than 84% of indexed sites (median 1242px).
Text contrast
21.0:1: higher than 81% of indexed sites (median 17.6:1).
Page length
13,607px: longer than 88% of indexed sites (median 8,217px).
Corner radius
Mostly 10px, shared by 9 of 274 indexed sites (3%).
Inter
One of 58 indexed sites that load Inter (21%).
Color scheme
Light by default, like 75% of indexed sites. Like 82% of sites, it doesn't switch with the system dark mode setting.

In short

What font does Tally use?

Tally uses Inter for headings and body text.

What are Tally's brand colors?

Tally's website uses a light scheme: background #FFFFFF, text #000000, muted text #37352F and borders #37352F17.

How is Tally's website laid out?

The most common corner radius is 10px, body text is 16px with 1.5 line height, and the page container is 976px wide.

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