Emblematic
Leica Camera homepage, desktop
Leica Camera homepage, mobile
Mobile, 390px

Typography

scale ratio 1.201
  • Outfitdisplay + body300 400 600100%
stylefamilysizeweightlinetracking
displayOutfit54px4001.10em
titleOutfit24px4001.3330em
bodyOutfit18px3001.5560.001em
body-smOutfit16px3001.3750em
labelOutfit16px4001.50em
Type scale
Aa0Aa12Aa13Aa14Aa16Aa18Aa20Aa24Aa28Aa32Aa36Aa54
Body size
18px / 1.556
Display size
54px
Display tracking
0em
Case
title

Color

light scheme
Palette by painted area
Text on bg
13.88:1
Muted on bg
11.02:1
Accent on bg
13.88:1
Dark mode
none

Space, shape & depth

Spacing scale (base 8px)
  • 2
  • 4
  • 8
  • 10
  • 12
  • 16
  • 20
  • 24
  • 32
  • 40
  • 48
  • 56
  • 72
  • 80
Corner radii
48pill
Shadows (2)
Borders
hairline, 1px
Section padding
129px

Components

exact computed values
button-primary
Experience The Art of Leica
backgroundColor
#222222
textColor
#FFFFFF
rounded
9999px
padding
10px 64px
height
48px
fontFamily
Outfit
fontSize
20px
fontWeight
600
card
rounded
4px
padding
0px
backgroundColor
#F5F5F5
input
rounded
0px
height
48px
padding
12px 8px
border
1px solid #9A9999

Layout & motion

Container
880px
Grid columns
4
Hero
left-over-media
Navigation
none-detected
Page height
15,264px
Easing
cubic-bezier(0.4, 0, 0.2, 1)
Durations
150ms 200ms 300ms 500ms
Transitions
81
Keyframes
3
Stack
tailwind, jquery, google-tag-manager, cloudfront

Page sections (14)

section labels are heuristic
  1. Leica Camera hero section
    01heroLeica M11-P & M-A Hammertone
  2. Leica Camera feature-detail section
    02feature detail?The Art of Leica
  3. Leica Camera feature-detail section
    03feature detail?One Brand, Many Product Ranges
  4. Leica Camera features section
    04features?The latest Products
  5. Leica Camera feature-detail section
    05feature detail?Personal Advice
  6. Leica Camera features section
    06features?Always with You. Leica.
  7. Leica Camera feature-detail section
    07feature detail?Experience Leica
  8. Leica Camera features section
    08features?Leica Gallery
  9. Leica Camera feature-detail section
    09feature detail?The World of Leica
  10. Leica Camera features section
    10features?The Leica Blog
  11. Leica Camera features section
    11features?Leica Events
  12. Leica Camera feature-detail section
    12feature detail?Leica Stores and Dealers
  13. Leica Camera newsletter section
    13newsletterLeica News
  14. Leica Camera footer section
    14footer

How Leica Camera compares

Body text
18px: larger than 71% of indexed sites (median 16px).
Largest heading
54px: smaller than 60% of indexed sites (median 60px).
Type scale
1.20×: flatter than 80% of indexed sites (median 1.28×).
Container
880px: narrower than 88% of indexed sites (median 1242px).
Text contrast
13.9:1: lower than 82% of indexed sites (median 17.6:1).
Page length
15,264px: longer than 92% of indexed sites (median 8,217px).
Corner radius
Mostly fully rounded (pill), shared by 53 of 274 indexed sites (19%).
Outfit
The only site in the index that loads Outfit.
Color scheme
Light by default, like 75% of indexed sites. Like 82% of sites, it doesn't switch with the system dark mode setting.

In short

What font does Leica Camera use?

Leica Camera uses Outfit for headings and body text.

What are Leica Camera's brand colors?

Leica Camera's website uses a light scheme: background #F2EFEB, surface #FFFFFF, text #222222, muted text #333333 and borders #D1D1D1.

How is Leica Camera's website laid out?

The most common corner radius is fully rounded (pill), body text is 18px with 1.556 line height, and the page container is 880px wide.

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