Emblematic
Airbnb homepage, desktop
Airbnb homepage, mobile
Mobile, 390px

Typography

scale ratio 1.254
  • Airbnb Cerealcss: Airbnb Cereal VFdisplay + body400 500100%
stylefamilysizeweightlinetracking
displayAirbnb Cereal22px5001.182-0.02em
titleAirbnb Cereal14px5001.2860em
bodyAirbnb Cereal14px4001.2860em
Type scale
Aa14Aa21Aa22
Body size
14px / 1.286
Display size
22px
Display tracking
-0.02em
Case
sentence

Color

light scheme
Palette by painted area
Text on bg
14.85:1
Muted on bg
4.90:1
Dark mode
none
Declared accent tokens
  • --palette-logo-brand#FF385Cpainted
  • --palette-icon-brand#D80669not on page
  • --palette-status-brand#DA1249painted
  • --palette-bg-primary-core#FF385Cpainted

Space, shape & depth

Spacing scale
  • 2
  • 4
  • 5
  • 6
  • 8
  • 10
  • 11
  • 12
  • 15
  • 16
  • 18
  • 20
  • 24
  • 32
Corner radii
pill
Shadows (1)
Borders
hairline, 1px
Section padding
n/a

Layout & motion

Container
1344px
Grid columns
12
Hero
unknown
Navigation
top-sticky+transparent
Page height
2,154px
Easing
cubic-bezier(0.2, 0, 0, 1)
Durations
100ms 200ms 250ms 300ms
Transitions
56
Keyframes
0
Stack
react, google-tag-manager

Page sections (3)

section labels are heuristic
  1. Airbnb nav section
    01nav
  2. Airbnb hero section
    02hero
  3. Airbnb footer section
    03footerSite Footer

How Airbnb compares

Body text
14px: smaller than 82% of indexed sites (median 16px).
Largest heading
22px: smaller than 93% of indexed sites (median 60px).
Type scale
1.25×: flatter than 62% of indexed sites (median 1.28×).
Container
1344px: wider than 83% of indexed sites (median 1242px).
Text contrast
14.8:1: lower than 77% of indexed sites (median 17.6:1).
Page length
2,154px: shorter than 89% of indexed sites (median 8,217px).
Corner radius
Mostly fully rounded (pill), shared by 53 of 274 indexed sites (19%).
Airbnb Cereal
The only site in the index that loads Airbnb Cereal.
Color scheme
Light by default, like 75% of indexed sites. Like 82% of sites, it doesn't switch with the system dark mode setting.

In short

What font does Airbnb use?

Airbnb uses Airbnb Cereal (loaded as "Airbnb Cereal VF") for headings and body text.

What are Airbnb's brand colors?

Airbnb's website uses a light scheme: background #F7F7F7, surface #FFFFFF, text #222222, muted text #6C6C6C.

How is Airbnb's website laid out?

The most common corner radius is fully rounded (pill), body text is 14px with 1.286 line height, and the page container is 1344px wide.

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