Emblematic
Folk homepage, desktop
Folk homepage, mobile
Mobile, 390px

Typography

scale ratio 1.277
stylefamilysizeweightlinetracking
displayUxumgrotesque72px5001-0.025em
headlineUxumgrotesque64px5001-0.023em
titleUxumgrotesque36px5001-0.021em
bodyInter13px4001.385-0.003em
body-smInter12px4001.3330em
monoGeist Mono13px40010em
Type scale
Aa12Aa13Aa14Aa15Aa20Aa28Aa36Aa64Aa72
Body size
13px / 1.385
Display size
72px
Display tracking
-0.025em
Case
sentence

Color

light scheme
Palette by painted area
Text on bg
16.69:1
Muted on bg
6.10:1
Accent on bg
11.40:1
Dark mode
none

Space, shape & depth

Spacing scale (base 4px)
  • 4
  • 6
  • 8
  • 10
  • 12
  • 16
  • 20
  • 24
  • 32
  • 96
Corner radii
pill
Shadows (4)
Borders
hairline, 1px
Section padding
152px

Components

exact computed values
button-secondary
Interactions
textColor
#202020
rounded
0px
padding
0px 0px
height
30px
fontFamily
Inter
fontSize
13px
fontWeight
500
border
2px solid #202020
input
rounded
0px
height
48px
padding
0px 10px

Layout & motion

Container
1212px
Grid columns
2
Hero
centered+media-below
Navigation
top-sticky
Page height
11,732px
Easing
ease
Durations
150ms 400ms 600ms 700ms
Transitions
90
Keyframes
2
Stack
webflow, react, jquery, intercom, google-tag-manager, cloudflare

Page sections (8)

  1. Folk nav section
    01nav
  2. Folk nav section
    02nav
  3. Folk hero section
    03heroOne platform for your entire sales motion
  4. Folk features section
    04featuresEverything your team needs to manage customer relationships, end-to-end.
  5. Folk features section
    05featuresRecord phone conversations with your own number
  6. Folk features section
    06featuresThe sales infrastructure your team (and its agents) need to grow
  7. Folk logos section
    07logosConsolidate tools. Cut costs.
  8. Folk testimonials section
    08testimonialsLoved by closers

How Folk compares

Body text
13px: smaller than 94% of indexed sites (median 16px).
Largest heading
72px: larger than 70% of indexed sites (median 60px).
Type scale
1.28×: flatter than 53% of indexed sites (median 1.28×).
Container
1212px: narrower than 56% of indexed sites (median 1242px).
Text contrast
16.7:1: lower than 62% of indexed sites (median 17.6:1).
Page length
11,732px: longer than 81% of indexed sites (median 8,217px).
Corner radius
Mostly 0px, shared by 84 of 274 indexed sites (31%).
Inter
One of 58 indexed sites that load Inter (21%).
Uxumgrotesque
The only site in the index that loads Uxumgrotesque.
Color scheme
Light by default, like 75% of indexed sites. Like 82% of sites, it doesn't switch with the system dark mode setting.

In short

What font does Folk use?

Folk uses Inter for body text. Uxumgrotesque is used for headings. Geist Mono is used for code.

What are Folk's brand colors?

Folk's website uses a light scheme: background #FFFFFF, surface #C3D3D6, text #030200E3, muted text #626262 and borders #E1E1E1.

How is Folk's website laid out?

The most common corner radius is 0px, body text is 13px with 1.385 line height, and the page container is 1212px wide.

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