---
version: alpha
name: Folk
description: Light design system extracted from www.folk.app (DOM-true values, Emblematic extractor 0.2.0, 2026-11-12).
colors:
  background: "#FFFFFF"
  on-surface: "#030200E3"
  surface: "#C3D3D6"
  on-surface-variant: "#626262"
  outline: "#E1E1E1"
  primary: "#2C4004"
  -folk-2026---tint--sand: "#CFC4A6"
  -folk-2026---ui--card-text: "#21201C"
  -folk-2026---ui--foot-bg: "#EBEBEB33"
typography:
  display-lg:
    fontFamily: Uxumgrotesque
    fontSize: 72px
    fontWeight: 500
    lineHeight: 1
    letterSpacing: -0.025em
  headline-md:
    fontFamily: Uxumgrotesque
    fontSize: 64px
    fontWeight: 500
    lineHeight: 1
    letterSpacing: -0.023em
  title-md:
    fontFamily: Uxumgrotesque
    fontSize: 36px
    fontWeight: 500
    lineHeight: 1
    letterSpacing: -0.021em
  body-md:
    fontFamily: Inter
    fontSize: 13px
    fontWeight: 400
    lineHeight: 1.385
    letterSpacing: -0.003em
  body-sm:
    fontFamily: Inter
    fontSize: 12px
    fontWeight: 400
    lineHeight: 1.333
  mono-md:
    fontFamily: Geist Mono
    fontSize: 13px
    fontWeight: 400
    lineHeight: 1
rounded:
  full: 9999px
spacing:
  xxs: 4px
  xs: 6px
  sm: 8px
  md: 10px
  lg: 12px
  xl: 16px
  2xl: 20px
  3xl: 24px
  4xl: 32px
  5xl: 96px
  base: 4px
  container: 1212px
components:
  button-secondary:
    textColor: "#202020"
    rounded: 0px
    padding: 0px
    height: 30px
  input:
    rounded: 0px
    padding: 0px
    height: 48px
---

# Folk

> Extracted from [https://www.folk.app/](https://www.folk.app/) on 2026-11-12 by Emblematic. Every value below was read from the rendered DOM (computed styles, `document.fonts`, and the fonts Chrome actually used to paint text), not estimated from pixels. When the YAML front matter and this prose disagree, the YAML wins. Copy values from this file exactly; don't transcribe them from memory. Don't copy logos, imagery, illustrations or marketing copy.

## Overview

Folk uses a light canvas (#FFFFFF) with a palette led by #2C4004. Type is set in **Inter**, **Uxumgrotesque** (display), **Geist Mono** (mono), with 13px body text. Layout: 1212px container, top-sticky navigation, 8 sections. Built with webflow, react, jquery, intercom, google-tag-manager, cloudflare.

## Colors

Area-weighted from painted backgrounds, text and borders on the 1440px light capture. Roles are inferred from usage (largest background, most text, interactive fills). Every hex is an exact computed value; a role marked *unverified* is a best guess that has not passed review, so its canonical token (e.g. `primary`) is left out of the front matter.

| Token | Hex | OKLCH | Role | Share of paint | CSS variable |
|---|---|---|---|---|---|
| `background` | `#FFFFFF` | 1 0 0 | bg | 83.4% | `--_folk-2026---ui--surface` |
| `on-surface` | `#030200E3` (on bg `#1F1E1C`) | 0.086 0.018 94.5 | text | 6.6% | `--button--hover-text` |
| `surface` | `#C3D3D6` | 0.856 0.018 210.2 | surface | 3.3% | `--_folk-2026---tint--blue` |
| `on-surface-variant` | `#626262` | 0.496 0 0 | muted | 1.4% | `--_folk-2026---ui--muted` |
| `outline` | `#E1E1E1` | 0.91 0 0 | border | 0.19% | `--_folk-2026---ui--border` |
| `primary` | `#2C4004` | 0.342 0.085 127.4 | accent | 0.05% | `--_folk-2026---tag--green-text` |
| `-folk-2026---tint--sand` | `#CFC4A6` | 0.821 0.042 90.3 | other | 1.7% | `--_folk-2026---tint--sand` |
| `-folk-2026---ui--card-text` | `#21201C` | 0.243 0.008 95.4 | other | 1.6% | `--_folk-2026---ui--card-text` |
| `-folk-2026---ui--foot-bg` | `#EBEBEB33` (on bg `#FBFBFB`) | 0.94 0 0 | other | 0.78% | `--_folk-2026---ui--foot-bg` |

Sparse chromatic highlights (not accents): `#8145B5` (`--_folk-2026---ui--var-ai-text`).

Contrast: text on background 16.69:1, muted text 6.1:1, accent 11.4:1.

Gradients in use: `radial-gradient(circle, rgba(33, 32, 28, 0.4) 0.75px, rgba(0, 0, 0, 0) 1px)`; `radial-gradient(139% 29.5% at -5.5% 3.5%, rgb(64, 106, 220) 20%, rgb(106, 69, 190) 50%, rgba(106, 69, 190, 0) 100%), radial-gradient(80.5% 8`.

The site does not change under `prefers-color-scheme: dark`.

## Typography

| Family | Role | Weights | Share of text | Source |
|---|---|---|---|---|
| **Inter** | body | 400, 500 | 70.3% | webfont |
| **Uxumgrotesque** | display | 400, 500 | 28.4% | webfont |
| **Geist Mono** | mono | 400, 500 | 1.2% | webfont |

Declared in `@font-face` but not used to paint text on this page: Instrumentserif. Don't treat these as the page's fonts.

Scale (px): 12, 13, 14, 15, 20, 28, 36, 64, 72. Effective ratio ≈ 1.277 (close to a major third). Body 13px at line-height 1.385; display 72px with tracking -0.025em. Headings are sentence case. On a 390px viewport the body is 22px and display 32px.

## Layout

Spacing follows a 4px base unit; the most used steps are 4, 6, 8, 10, 12, 16, 20, 24, 32, 96px. Sections open with about 152px of space before their first line of text. Content sits in a 1212px container on a 2-column grid. Text density 0.122 (text area / page area).

Section order (desktop). Kinds below the review threshold are shown as *section*:

1. **nav** (64px, bg #FFFFFF)
2. **nav** (64px, bg #FFFFFF)
3. **hero** — “One platform for your entire sales motion” (1869px, bg #FFFFFF)
4. **section** — “Everything your team needs to manage customer relationships, end-to-end.” (2009px, bg #FFFFFF)
5. **section** — “Record phone conversations with your own number” (2562px, bg #FFFFFF)
6. **section** — “The sales infrastructure your team (and its agents) need to grow” (2155px, bg #FFFFFF)
7. **logos** — “Consolidate tools. Cut costs.” (839px, bg #FFFFFF)
8. **testimonials** — “Loved by closers” (2104px, bg #FFFFFF)

## Elevation & Depth

Style: subtle. Most used shadows:

- `rgba(0, 0, 0, 0.06) 0px 1px 1px 0px`
- `rgba(0, 0, 0, 0.1) 0px 24px 30px -6px, rgba(0, 0, 0, 0.1) 0px 9.6px 12px -7.2px`
- `rgba(24, 26, 27, 0.08) 0px 3px 6px 0px, rgba(24, 26, 27, 0.06) 0px 9px 40px 0px`

## Shapes

Dominant corner radius 0px; radii in use: pill. Borders: hairline (1px).

## Components

- **button-secondary**: textColor `#202020`, rounded `0px`, padding `0px 0px`, height `30px`, fontFamily `Inter`, fontSize `13px`, fontWeight `500`, border `2px solid #202020` (e.g. “Interactions”)
- **input**: rounded `0px`, height `48px`, padding `0px 10px`

## Do's and Don'ts

- Do reserve `#2C4004` for primary actions and highlights; it covers only 0.05% of the painted page.
- Do set body copy in Inter at 13px / 1.385.
- Do use Uxumgrotesque only for display sizes, not for body text.
- Do tighten large headlines (-0.025em at 72px).
- Don't introduce font weights beyond 400, 500.
- Do keep corners at 0px for most controls.
- Do snap spacing to multiples of 4px.
- Don't copy this site's logos, illustrations, photography or copy; use the system, not the brand assets.

## Provenance

Spec v2, extractor 0.2.0. Render quality: **ok**. Vision pass: not run. Fields below confidence 0.7 are hedged or left out above: `color.accent_strategy`, `components`, `layout.columns`, `layout.hero`, `layout.section_count`, `space.section_padding_px`. Full per-field provenance is in `spec.json`.