---
version: alpha
name: WIRED
description: Light design system extracted from www.wired.com (DOM-true values, Emblematic extractor 0.2.0, 2026-11-12).
colors:
  background: "#FFFFFF"
  on-surface: "#000000"
  on-surface-variant: "#1A1A1A"
  surface: "#F3F3F3"
  a2: "#333333"
  c2: "#757575"
  c3: "#999999"
  c4: "#E5E5E5"
  color-9: "#000000D9"
typography:
  display-lg:
    fontFamily: Wired Display
    fontSize: 64px
    fontWeight: 400
    lineHeight: 0.93
    letterSpacing: -0.008em
  headline-md:
    fontFamily: Apercu
    fontSize: 17px
    fontWeight: 700
    lineHeight: 1.294
    letterSpacing: -0.006em
  title-md:
    fontFamily: Apercu
    fontSize: 20px
    fontWeight: 700
    lineHeight: 1.2
  body-md:
    fontFamily: Breve Text
    fontSize: 16px
    fontWeight: 400
    lineHeight: 1.5
    letterSpacing: 0.006em
  body-sm:
    fontFamily: WIRED Mono
    fontSize: 12px
    fontWeight: 400
    lineHeight: 1.333
    letterSpacing: 0.092em
  label-md:
    fontFamily: Proxima Nova
    fontSize: 12px
    fontWeight: 400
    lineHeight: 1.333
rounded:
  md: 4px
  full: 9999px
spacing:
  xxs: 4px
  xs: 8px
  sm: 12px
  md: 14px
  lg: 16px
  xl: 24px
  2xl: 32px
  3xl: 64px
  base: 8px
  container: 1312px
---

# WIRED

> Extracted from [https://www.wired.com/](https://www.wired.com/) on 2026-11-12 by Emblematic. Every value below was read from the rendered DOM (computed styles, `document.fonts`, and the fonts Chrome actually used to paint text), not estimated from pixels. When the YAML front matter and this prose disagree, the YAML wins. Copy values from this file exactly; don't transcribe them from memory. Don't copy logos, imagery, illustrations or marketing copy.

## Overview

WIRED uses a light canvas (#FFFFFF) with a monochrome palette. Type is set in **Wired Display** (display), **Breve Text**, **WIRED Mono** (mono), **Proxima Nova** (ui), with 16px body text. Layout: 1312px container, top-fixed navigation, 6 sections. Built with react, google-tag-manager, cloudflare, cloudfront.

## Colors

Area-weighted from painted backgrounds, text and borders on the 1440px light capture. Roles are inferred from usage (largest background, most text, interactive fills). Every hex is an exact computed value; a role marked *unverified* is a best guess that has not passed review, so its canonical token (e.g. `primary`) is left out of the front matter.

| Token | Hex | OKLCH | Role | Share of paint | CSS variable |
|---|---|---|---|---|---|
| `background` | `#FFFFFF` | 1 0 0 | bg | 68.2% | `--a3` |
| `on-surface` | `#000000` | 0 0 0 | text | 24.1% | `--color-text-byline` |
| `on-surface-variant` | `#1A1A1A` | 0.218 0 0 | muted | 2.6% | `--color-text` |
| `surface` | `#F3F3F3` | 0.964 0 0 | surface | 2.3% | `--color-surface-ad` |
| `a2` | `#333333` | 0.321 0 0 | other | 1.6% | `--a2` |
| `c2` | `#757575` | 0.562 0 0 | other | 0.48% | `--c2` |
| `c3` | `#999999` | 0.683 0 0 | other | 0.25% | `--c3` |
| `c4` | `#E5E5E5` | 0.922 0 0 | other | 0.23% | `--c4` |
| `color-9` | `#000000D9` (on bg `#262626`) | 0 0 0 | other | 0.11% | — |

**Accent not verified.** The best candidate is `#000000` (monochrome page; fill of the primary button, confidence 0.5). Treat it as a guess until reviewed.

Declared brand/accent tokens: `--color-icon-accent` = `#057DBC` (declared, not painted on this page), `--color-surface-navigation-feature-brand` = `#057DBC` (declared, not painted on this page).

Contrast: text on background 21:1, muted text 17.4:1.

The site does not change under `prefers-color-scheme: dark`.

## Typography

| Family | Role | Weights | Share of text | Source |
|---|---|---|---|---|
| **Wired Display** (CSS: `WiredDisplay`) | display | 400 | 49.4% | webfont |
| **Apercu** | other | 400, 700 | 23.7% | webfont |
| **Breve Text** | body | 400 | 13.3% | webfont |
| **WIRED Mono** | mono | 400, 700 | 9.3% | webfont |
| **Proxima Nova** | ui | 400 | 4.4% | webfont |

Declared in `@font-face` but not used to paint text on this page: Lab Grotesque, Wired Display Slab. Don't treat these as the page's fonts.

Scale (px): 10, 11, 12, 13, 14, 16, 17, 20, 26, 58, 64. Effective ratio ≈ 1.32 (close to a perfect fourth). Body 16px at line-height 1.5; display 64px with tracking -0.008em. Headings are title case. On a 390px viewport the body is 16px and display 44px.

## Layout

Spacing follows a 8px base unit; the most used steps are 4, 8, 12, 14, 16, 24, 32, 64px. Sections open with about 62px of space before their first line of text. Content sits in a 1312px container on a 12-column grid. Text density 0.104 (text area / page area).

Section order (desktop). Kinds below the review threshold are shown as *section*:

1. **hero** — “China’s Nvidia Honeypot Isn’t Surprising. Jensen Huang Fell for It Anyway” (1561px, bg #FFFFFF)
2. **section** — “Reviews” (1347px, bg #FFFFFF)
3. **section** — “‘Our Risk, Their Reward’: Zohran Mamdani on AI and Data Centers” (2659px, bg #FFFFFF)
4. **section** — “Special Editions” (1343px, bg #FFFFFF)
5. **section** — “Videos” (1071px, bg #FFFFFF)
6. **footer** (644px, bg #000000)

## Shapes

Dominant corner radius 0px; radii in use: 4px, pill. Borders: hairline (1px).

## Do's and Don'ts

- Do keep the palette monochrome; there is no chromatic brand accent on the page.
- Do set body copy in Breve Text at 16px / 1.5.
- Do use Wired Display only for display sizes, not for body text.
- Do tighten large headlines (-0.008em at 64px).
- Don't introduce font weights beyond 400, 700.
- Don't add drop shadows; depth comes from tone and borders.
- Do keep corners at 0px for most controls.
- Do snap spacing to multiples of 8px.
- Don't copy this site's logos, illustrations, photography or copy; use the system, not the brand assets.

## Provenance

Spec v2, extractor 0.2.0. Render quality: **ok**. Vision pass: not run. Fields below confidence 0.7 are hedged or left out above: `color.roles.accent`, `components`, `layout.columns`, `layout.hero`, `layout.section_count`, `sections[].kind`, `space.section_padding_px`. Full per-field provenance is in `spec.json`.
