---
version: alpha
name: Tella
description: Light design system extracted from www.tella.com (DOM-true values, Emblematic extractor 0.2.0, 2026-11-12).
colors:
  background: "#FDFDFD"
  surface: "#FFFFFF99"
  on-surface-variant: "#11111180"
  on-surface: "#111111"
  outline: "#11111114"
  primary: "#5E51F8"
  color-7: "#FFFFFF40"
  theme-neutral-950: "#1C1917"
  color-9: "#111111B3"
  color-10: "#000000"
  view-neutral-200: "#F5F5F4"
  color-12: "#0C0A09"
  input: "#E7E5E4"
  on-primary: "#FFFFFF"
typography:
  display-lg:
    fontFamily: Oracle
    fontSize: 32px
    fontWeight: 400
    lineHeight: 1.2
    letterSpacing: -0.02em
  headline-md:
    fontFamily: Oracle
    fontSize: 24px
    fontWeight: 400
    lineHeight: 1.2
    letterSpacing: -0.02em
  title-md:
    fontFamily: Oracle
    fontSize: 16px
    fontWeight: 400
    lineHeight: 1.5
    letterSpacing: -0.02em
  body-md:
    fontFamily: Oracle
    fontSize: 16px
    fontWeight: 400
    lineHeight: 1.5
    letterSpacing: -0.02em
  body-sm:
    fontFamily: Inter
    fontSize: 12px
    fontWeight: 500
    lineHeight: 1.375
  label-md:
    fontFamily: Oracle
    fontSize: 15px
    fontWeight: 400
    lineHeight: 1.5
    letterSpacing: -0.02em
rounded:
  xs: 2px
  sm: 6px
  md: 8px
  lg: 12px
  xl: 14px
  2xl: 20.5px
  3xl: 28px
  4xl: 32px
  full: 9999px
spacing:
  xxs: 2px
  xs: 4px
  sm: 6px
  md: 7px
  lg: 8px
  xl: 10px
  2xl: 12px
  3xl: 16px
  4xl: 18px
  5xl: 20px
  6xl: 24px
  7xl: 32px
  8xl: 64px
  container: 1300px
components:
  button-primary:
    backgroundColor: "{colors.primary}"
    textColor: "#FFFFFF"
    rounded: "{rounded.full}"
    padding: 4px
    height: 30.5px
    typography: "{typography.label-md}"
  button-secondary:
    textColor: "{colors.theme-neutral-950}"
    rounded: "{rounded.xl}"
    padding: 4px
    height: 29.5px
    typography: "{typography.label-md}"
  card:
    backgroundColor: "#FFFFFF"
    rounded: "{rounded.3xl}"
    padding: 0px
  input:
    backgroundColor: "#FFFFFF"
    rounded: "{rounded.xl}"
    padding: 8px
    height: 30.4px
---

# Tella

> Extracted from [https://www.tella.com/](https://www.tella.com/) on 2026-11-12 by Emblematic. Every value below was read from the rendered DOM (computed styles, `document.fonts`, and the fonts Chrome actually used to paint text), not estimated from pixels. When the YAML front matter and this prose disagree, the YAML wins. Copy values from this file exactly; don't transcribe them from memory. Don't copy logos, imagery, illustrations or marketing copy.

## Overview

Tella uses a light canvas (#FDFDFD) with a palette led by #5E51F8. Type is set in **Oracle** (display + body), with 16px body text. Layout: 1300px container, top-sticky+transparent navigation, 9 sections. Built with next.js, tailwind, posthog, vercel.

## Colors

Area-weighted from painted backgrounds, text and borders on the 1440px light capture. Roles are inferred from usage (largest background, most text, interactive fills). Every hex is an exact computed value; a role marked *unverified* is a best guess that has not passed review, so its canonical token (e.g. `primary`) is left out of the front matter.

| Token | Hex | OKLCH | Role | Share of paint | CSS variable |
|---|---|---|---|---|---|
| `background` | `#FDFDFD` | 0.994 0 0 | bg | 78.9% | — |
| `surface` | `#FFFFFF99` (on bg `#FEFEFE`) | 1 0 39 | surface | 9.1% | — |
| `on-surface-variant` | `#11111180` (on bg `#878787`) | 0.178 0 194.1 | muted | 6.0% | — |
| `on-surface` | `#111111` | 0.178 0 0 | text | 1.4% | — |
| `outline` | `#11111114` (on bg `#EAEAEA`) | 0.178 0 194.1 | border | 0.35% | — |
| `primary` | `#5E51F8` | 0.554 0.238 278.7 | accent | 0.19% | `--color-view-primary-800` |
| `color-7` | `#FFFFFF40` (on bg `#FEFDFD`) | 1 0 39 | other | 0.87% | — |
| `theme-neutral-950` | `#1C1917` | 0.216 0.006 56 | other | 0.66% | `--color-theme-neutral-950` |
| `color-9` | `#111111B3` (on bg `#585858`) | 0.178 0 194.1 | other | 0.35% | — |
| `color-10` | `#000000` | 0 0 0 | other | 0.35% | — |
| `view-neutral-200` | `#F5F5F4` | 0.97 0.001 106.4 | other | 0.32% | `--color-view-neutral-200` |
| `color-12` | `#0C0A09` | 0.147 0.004 49.2 | other | 0.29% | — |
| `input` | `#E7E5E4` | 0.923 0.003 48.7 | other | 0.29% | `--input` |

Declared brand/accent tokens: `--primary` = `#4F46E5` (declared, not painted on this page), `--color-view-primary-DEFAULT` = `#6366F1`.

Contrast: text on background 18.56:1, muted text 3.53:1, accent 5.15:1.

Gradients in use: `linear-gradient(lab(5.06335 -0.00000745058 -0.00000298023 / 0.01) 0%, lab(5.06335 -0.00000745058 -0.00000298023 / 0.035) 100%)`; `linear-gradient(rgba(15, 23, 42, 0) 0%, rgba(15, 23, 42, 0.008) 12.5%, rgba(15, 23, 42, 0.035) 25%, rgba(15, 23, 42, 0.082) 37.5%, rgba(15, `.

The site does not change under `prefers-color-scheme: dark`.

## Typography

| Family | Role | Weights | Share of text | Source |
|---|---|---|---|---|
| **Oracle** (CSS: `oracle`) | display, body | 400, 500 | 74.3% | webfont |
| **Inter** | other | 400, 500, 600 | 25.4% | webfont |

Declared in `@font-face` but not used to paint text on this page: EB Garamond, Source Serif 4, Inconsolata, Roboto Mono. Don't treat these as the page's fonts.

Scale (px): 8, 9, 10, 11, 12, 13, 15, 16, 18, 20, 24, 32, 52. Effective ratio ≈ 1.266 (close to a major third). Body 16px at line-height 1.5; display 32px with tracking -0.02em. Headings are sentence case. On a 390px viewport the body is 16px and display 28px.

## Layout

Spacing has no reliable single base unit; the most used steps are 2, 4, 6, 7, 8, 10, 12, 16, 18, 20, 24, 32, 64px. Sections open with about 208px of space before their first line of text. Content sits in a 1300px container on a 6-column grid. Text density 0.069 (text area / page area).

Section order (desktop). Kinds below the review threshold are shown as *section*:

1. **nav** (56px, bg #FDFDFD)
2. **hero** — “All-in-one video creation” (1280px, bg #FDFDFD)
3. **section** — “High production, low effort.” (3319px, bg #FDFDFD)
4. **section** — “Download” (1752px, bg #FFFFFF)
5. **section** — “Video Analytics in Tella 📈” (820px, bg #FDFDFD)
6. **logos** — “More videos. Less subscriptions.” (1392px, bg #FDFDFD)
7. **section** — “Frequently asked questions” (849px, bg #FDFDFD)
8. **section** — “Record better videos, faster” (548px, bg #FDFDFD)
9. **footer** — “Company” (718px, bg #FDFDFD)

## Elevation & Depth

Style: layered. Most used shadows:

- `rgba(0, 0, 0, 0.03) 0px 1px 2px 0px, rgba(0, 0, 0, 0.02) 0px 0.5px 1px 0px, rgba(0, 0, 0, 0.02) 0px 0.25px 0.5px 0px`
- `rgba(0, 0, 0, 0.15) 0px 8px 32px 4px`
- `rgba(0, 0, 0, 0.04) 0px 3px 4px 0px, rgba(0, 0, 0, 0.03) 0px 1.5px 2px 0px, rgba(0, 0, 0, 0.02) 0px 1px 1.25px 0px, rgba(0, 0, 0, 0.01) 0px 0.5px 0.75px -0.25px, rgba(0, 0, 0, 0.01) 0px 0.25px 0.375px 0px`

## Shapes

Dominant corner radius is a full pill; radii in use: 2px, 6px, 8px, 12px, 14px, 20.5px, 28px, 32px, pill. Borders: hairline (1px).

## Components

- **button-primary**: backgroundColor `#5E51F8`, textColor `#FFFFFF`, rounded `9999px`, padding `4px 24px`, height `30.5px`, fontFamily `Oracle`, fontSize `15px`, fontWeight `500` (e.g. “Sign up”)
- **button-secondary**: textColor `#1C1917`, rounded `14px`, padding `4px 8px`, height `29.5px`, fontFamily `Inter`, fontSize `13px`, fontWeight `500`, border `1px solid #E7E5E4`, shadow `rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0` (e.g. “Download”)
- **card**: rounded `28px`, padding `0px`, backgroundColor `#FFFFFF`, border `1px solid #E7E5E4`, shadow `rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0`
- **input**: rounded `14px`, height `30.4px`, padding `8px 12px`, backgroundColor `#FFFFFF`, border `1px solid #E7E5E4`

## Do's and Don'ts

- Do reserve `#5E51F8` for primary actions and highlights; it covers only 0.19% of the painted page.
- Do set body copy in Oracle at 16px / 1.5.
- Do tighten large headlines (-0.02em at 32px).
- Don't introduce font weights beyond 400, 500, 600.
- Do keep corners at pill for most controls, and use the larger radii only for cards and media.
- Don't copy this site's logos, illustrations, photography or copy; use the system, not the brand assets.

## Provenance

Spec v2, extractor 0.2.0. Render quality: **ok**. Vision pass: not run. Fields below confidence 0.7 are hedged or left out above: `color.accent_strategy`, `layout.columns`, `layout.hero`, `layout.section_count`, `sections[].kind`, `space.base`, `space.section_padding_px`. Full per-field provenance is in `spec.json`.