---
version: alpha
name: Pentagram
description: Light design system extracted from www.pentagram.com (DOM-true values, Emblematic extractor 0.2.0, 2026-11-12).
colors:
  background: "#FFFFFF"
  on-surface-variant: "#767676"
  on-surface: "#1A1A1A"
  outline: "#333333"
  dark: "#222222"
  black: "#000000"
  color-7: "#FFFFFF8F"
  gray-450: "#8C8C8C"
  color-9: "#00000012"
  color-10: "#FFFFFF1F"
typography:
  display-lg:
    fontFamily: Plain
    fontSize: 52px
    fontWeight: 400
    lineHeight: 1.05
    letterSpacing: -0.02em
  headline-md:
    fontFamily: Plain
    fontSize: 16px
    fontWeight: 400
    lineHeight: 1.25
  body-md:
    fontFamily: Plain
    fontSize: 16px
    fontWeight: 400
    lineHeight: 1.25
  body-sm:
    fontFamily: Plain
    fontSize: 13px
    fontWeight: 400
    lineHeight: 1.25
rounded:
  sm: 4px
  md: 8px
  full: 9999px
spacing:
  xxs: 4px
  xs: 6px
  sm: 7px
  md: 8px
  lg: 12px
  xl: 24px
  2xl: 32px
  3xl: 48px
  4xl: 64px
  5xl: 96px
  base: 8px
components:
  input:
    backgroundColor: "{colors.dark}"
    rounded: 0px
    padding: 0px
    height: 60px
---

# Pentagram

> Extracted from [https://www.pentagram.com/](https://www.pentagram.com/) on 2026-11-12 by Emblematic. Every value below was read from the rendered DOM (computed styles, `document.fonts`, and the fonts Chrome actually used to paint text), not estimated from pixels. When the YAML front matter and this prose disagree, the YAML wins. Copy values from this file exactly; don't transcribe them from memory. Don't copy logos, imagery, illustrations or marketing copy.

## Overview

Pentagram uses a light canvas (#FFFFFF) with a monochrome palette. Type is set in **Plain** (display + body), with 16px body text. Layout: fluid container, top-static+transparent navigation, 16 sections. Built with tailwind, gsap, google-tag-manager, cloudfront.

## Colors

Area-weighted from painted backgrounds, text and borders on the 1440px light capture. Roles are inferred from usage (largest background, most text, interactive fills). Every hex is an exact computed value; a role marked *unverified* is a best guess that has not passed review, so its canonical token (e.g. `primary`) is left out of the front matter.

| Token | Hex | OKLCH | Role | Share of paint | CSS variable |
|---|---|---|---|---|---|
| `background` | `#FFFFFF` | 1 0 0 | bg | 47.4% | `--white` |
| `on-surface-variant` | `#767676` | 0.566 0 0 | muted | 3.8% | `--gray-550` |
| `on-surface` | `#1A1A1A` | 0.218 0 0 | text | 1.3% | `--gray-900` |
| `outline` | `#333333` | 0.321 0 0 | border | 0.06% | `--gray-800` |
| `dark` | `#222222` | 0.252 0 0 | other | 29.0% | `--dark` |
| `black` | `#000000` | 0 0 0 | other | 14.4% | `--black` |
| `color-7` | `#FFFFFF8F` (on bg `#FFFFFF`) | 1 0 0 | other | 2.5% | — |
| `gray-450` | `#8C8C8C` | 0.64 0 0 | other | 1.1% | `--gray-450` |
| `color-9` | `#00000012` (on bg `#EDEDED`) | 0 0 0 | other | 0.17% | — |
| `color-10` | `#FFFFFF1F` (on bg `#FFFFFF`) | 1 0 0 | other | 0.08% | — |

Contrast: text on background 17.4:1, muted text 4.54:1.

The site does not change under `prefers-color-scheme: dark`.

## Typography

| Family | Role | Weights | Share of text | Source |
|---|---|---|---|---|
| **Plain** | display, body | 400 | 100.0% | webfont |

Scale (px): 13, 16, 32, 52. Effective ratio ≈ 1.803. Body 16px at line-height 1.25; display 52px with tracking -0.02em. Headings are title case. On a 390px viewport the body is 16px and display 36px.

## Layout

Spacing follows a 8px base unit; the most used steps are 4, 6, 7, 8, 12, 24, 32, 48, 64, 96px. Sections open with about 144px of space before their first line of text. Content sits in a fluid container. Text density 0.074 (text area / page area).

Section order (desktop). Kinds below the review threshold are shown as *section*:

1. **nav** (60px, bg #FFFFFF)
2. **hero** — “The Secret Life of Things” (1781px, bg #E3E4E5)
3. **section** — “Firaxis Games” (1697px, bg #FFFFFF)
4. **section** — “Retrospective: Shakespeare in the Park” (2128px, bg #222222)
5. **section** — “Women+ on the Edge of Democracy” (3075px, bg #FFFFFF)
6. **section** — “Sada Mada” (3191px, bg #FFFFFF)
7. **section** — “‘Pentagram x Deus Ex Machina’” (2544px, bg #FFFFFF)
8. **section** — “Dataland” (1717px, bg #FFFFFF)
9. **section** — “London Calling” (1351px, bg #222222)
10. **section** — “projects Industrial/Product Design 8 latest” (1837px, bg #FFFFFF)
11. **section** — “Retrospective: London Design Festival” (1361px, bg #222222)
12. **section** — “Rugiet” (1377px, bg #FFFFFF)
13. **section** — “projects Signage & Environmental Graphics 8 latest” (1817px, bg #FFFFFF)
14. **footer** — “Samar Maakaroun at Baku Flames 2027” (875px, bg #000000)
15. **section** — “New Business Inquiries” (164px, bg #000000)
16. **section** — “Open Positions” (854px, bg #000000)

## Shapes

Dominant corner radius 0px; radii in use: 4px, 8px, pill. Borders: hairline (1px).

## Components

- **input**: rounded `0px`, height `60px`, padding `0px 0px`, backgroundColor `#222222`

## Do's and Don'ts

- Do keep the palette monochrome; there is no chromatic brand accent on the page.
- Do set body copy in Plain at 16px / 1.25.
- Do tighten large headlines (-0.02em at 52px).
- Don't introduce font weights beyond 400.
- Don't add drop shadows; depth comes from tone and borders.
- Do keep corners at 0px for most controls, and use the larger radii only for cards and media.
- Do snap spacing to multiples of 8px.
- Don't copy this site's logos, illustrations, photography or copy; use the system, not the brand assets.

## Provenance

Spec v2, extractor 0.2.0. Render quality: **ok**. Vision pass: not run. Fields below confidence 0.7 are hedged or left out above: `components`, `layout.columns`, `layout.hero`, `layout.section_count`, `sections[].kind`, `space.section_padding_px`. Full per-field provenance is in `spec.json`.