---
version: alpha
name: Patagonia
description: Light design system extracted from www.patagonia.com (DOM-true values, Emblematic extractor 0.2.0, 2026-11-12).
colors:
  background: "#F1F1F1"
  on-surface: "#000000"
typography:
  display-lg:
    fontFamily: Avenir Next LT W02
    fontSize: 48px
    fontWeight: 700
    lineHeight: 1.333
  body-md:
    fontFamily: AvenirNextLTW02-Regular
    fontSize: 16px
    fontWeight: 400
    lineHeight: 1.75
  label-md:
    fontFamily: Avenir Next LT W02
    fontSize: 16px
    fontWeight: 700
    lineHeight: 1.75
rounded: {}
spacing:
  xxs: 12px
  xs: 16px
  sm: 32px
  md: 48px
  lg: 155px
  base: 4px
  container: 790px
omitted:
  - section: rounded
    reason: no rounded corners on painted elements
---

# Patagonia

> Extracted from [https://www.patagonia.com/](https://www.patagonia.com/) on 2026-11-12 by Emblematic. Every value below was read from the rendered DOM (computed styles, `document.fonts`, and the fonts Chrome actually used to paint text), not estimated from pixels. When the YAML front matter and this prose disagree, the YAML wins. Copy values from this file exactly; don't transcribe them from memory. Don't copy logos, imagery, illustrations or marketing copy.

## Overview

Patagonia uses a light canvas (#F1F1F1) with a monochrome palette. Type is set in **AvenirNextLTW02-Regular**, **Avenir Next LT W02** (display), with 16px body text. Layout: 790px container, none-detected navigation, 1 sections. Built with akamai.

## Colors

Area-weighted from painted backgrounds, text and borders on the 1440px light capture. Roles are inferred from usage (largest background, most text, interactive fills). Every hex is an exact computed value; a role marked *unverified* is a best guess that has not passed review, so its canonical token (e.g. `primary`) is left out of the front matter.

| Token | Hex | OKLCH | Role | Share of paint | CSS variable |
|---|---|---|---|---|---|
| `background` | `#F1F1F1` | 0.958 0 0 | bg | 94.8% | — |
| `on-surface` | `#000000` | 0 0 0 | text | 5.2% | — |

Contrast: text on background 18.59:1.

The site does not change under `prefers-color-scheme: dark`.

## Typography

| Family | Role | Weights | Share of text | Source |
|---|---|---|---|---|
| **AvenirNextLTW02-Regular** | body | 400, 700 | 66.7% | webfont |
| **Avenir Next LT W02** (CSS: `Avenir Next LT W02 Bold`) | display | 700 | 33.3% | webfont |

Declared in `@font-face` but not used to paint text on this page: Avenir Next LT W01, Avenir Next LT W02 Demi, Avenir Next W02, AvenirNextLTW01 Condens 727663, AvenirNextLTW01-BoldCn, AvenirNextLTW01-Heavy. Don't treat these as the page's fonts.

Scale (px): 16, 28, 48. Effective ratio ≈ 1.732. Body 16px at line-height 1.75; display 48px with tracking 0em. Headings are sentence case. On a 390px viewport the body is 16px and display 28px.

## Layout

Spacing follows a 4px base unit; the most used steps are 12, 16, 32, 48, 155px. Content sits in a 790px container. Text density 0.056 (text area / page area).

Section order (desktop). Kinds below the review threshold are shown as *section*:

1. **hero** — “We’re working on it.” (526px, bg #F1F1F1)

## Shapes

Dominant corner radius 0px; radii in use: none. Borders: hairline (1px).

## Do's and Don'ts

- Do keep the palette monochrome; there is no chromatic brand accent on the page.
- Do set body copy in AvenirNextLTW02-Regular at 16px / 1.75.
- Do use Avenir Next LT W02 only for display sizes, not for body text.
- Don't introduce font weights beyond 400, 700.
- Don't add drop shadows; depth comes from tone and borders.
- Do keep corners at 0px for most controls.
- Do snap spacing to multiples of 4px.
- Don't copy this site's logos, illustrations, photography or copy; use the system, not the brand assets.

## Provenance

Spec v2, extractor 0.2.0. Render quality: **ok**. Vision pass: not run. Fields below confidence 0.7 are hedged or left out above: `components`, `imagery.dominant_colors`, `layout.columns`, `layout.hero`, `layout.section_count`, `space.section_padding_px`. Full per-field provenance is in `spec.json`.