Emblematic
On homepage, desktop
On homepage, mobile
Mobile, 390px

Typography

scale ratio 1.261
  • Ondisplay + body400 700100%
  • On Monomono5000%
stylefamilysizeweightlinetracking
displayOn49.58px7001.1-0.01em
bodyOn15.31px4001.50em
labelOn16px4001.50.013em
monoOn Mono12px5001.50.12em
Type scale
Aa12Aa13.5Aa15.5Aa16Aa20Aa24Aa31Aa49.5
Body size
15.5px / 1.5
Display size
49.58px
Display tracking
-0.01em
Case
sentence

Color

light scheme
Palette by painted area
Text on bg
21.00:1
Muted on bg
undefined:1
Dark mode
none

Space, shape & depth

Spacing scale (base 8px)
  • 4
  • 8
  • 12
  • 16
  • 24
  • 32
  • 40
  • 48
  • 64
  • 81
Corner radii
234pill
Shadows (1)
Borders
hairline, 1px
Section padding
81px

Components

exact computed values
button-primary
Shop women’s
backgroundColor
#FFFFFF
textColor
#000000
rounded
9999px
padding
0px 24px
height
48px
fontFamily
On
fontSize
16px
fontWeight
700
border
1px solid #FFFFFF
card
rounded
4px
padding
0px
shadow
rgba(0, 0, 0, 0.05) 0px 0px 0.5px 0px, rgba(0, 0, 0, 0.1) 0px 2px 4px 0px
input
rounded
0px
height
64px
padding
16px 4px

Layout & motion

Container
1344px
Grid columns
23
Hero
left-over-media
Navigation
top-static+transparent
Page height
6,256px
Easing
ease
Durations
200ms 300ms 500ms 600ms
Transitions
80
Keyframes
3
Stack
nuxt, contentful, google-tag-manager, cloudflare

Page sections (7)

  1. On nav section
    01nav
  2. On hero section
    02heroGift movement
  3. On logos section
    03logosShop
  4. On logos section
    04logosNew arrivals
  5. On gallery section
    05galleryStories that move
  6. On cta section
    06ctaOur mission
  7. On footer section
    07footer

How On compares

Body text
15.5px: smaller than 76% of indexed sites (median 16px).
Largest heading
49.6px: smaller than 67% of indexed sites (median 60px).
Type scale
1.26×: flatter than 59% of indexed sites (median 1.28×).
Container
1344px: wider than 83% of indexed sites (median 1242px).
Text contrast
21.0:1: higher than 81% of indexed sites (median 17.6:1).
Page length
6,256px: shorter than 67% of indexed sites (median 8,217px).
Corner radius
Mostly 4px, shared by 24 of 274 indexed sites (9%).
On
The only site in the index that loads On.
On Mono
The only site in the index that loads On Mono.
Color scheme
Light by default, like 75% of indexed sites. Like 82% of sites, it doesn't switch with the system dark mode setting.

In short

What font does On use?

On uses On for headings and body text. On Mono is used for code.

What are On's brand colors?

On's website uses a light scheme: background #FFFFFF, text #000000 and borders #FFFFFF.

How is On's website laid out?

The most common corner radius is 4px, body text is 15.5px with 1.5 line height, and the page container is 1344px wide.

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