Emblematic
Loops homepage, desktop
Loops homepage in dark mode
Dark mode (follows system setting)
Loops homepage, mobile
Mobile, 390px

Typography

scale ratio 1.268
  • Interbody400 450 50044%
  • SF Pro (system-ui)css: ui-sans-serifother400 450 500 600 65024%
  • Newsreaderdisplay50020%
  • Menlocss: ui-monospacemono400 5006%
  • Georgiacss: ui-serifother4003%
  • Didotother4002%
stylefamilysizeweightlinetracking
displayNewsreader44px5001.08-0.02em
headlineNewsreader25.28px5001.150em
titleGeorgia30px4001.12-0.02em
bodyInter16.8px4001.70em
labelInter14px4001.5-0.02em
monoMenlo15.5px4001.780em
Type scale
Aa11.5Aa12Aa12.5Aa13Aa13.5Aa14Aa15Aa15.5Aa16Aa17Aa20Aa25.5Aa30Aa44
Body size
17px / 1.7
Display size
44px
Display tracking
-0.02em
Case
sentence

Color

light scheme
Palette by painted area
Text on bg
15.48:1
Muted on bg
5.73:1
Accent on bg
15.48:1
Dark mode
follows system

Space, shape & depth

Spacing scale
  • 2
  • 4
  • 6
  • 7
  • 8
  • 9
  • 10
  • 12
  • 13
  • 14
  • 16
  • 18
  • 24
Corner radii
46781014pill
Shadows (5)
Borders
hairline, 1px
Section padding
n/a

Components

exact computed values
button-primary
backgroundColor
#21201C
textColor
#0000EE
rounded
9999px
padding
10px 20px
height
44px
fontFamily
sans-serif
fontSize
12px
fontWeight
400
shadow
rgba(255, 255, 255, 0.05) 0px 1px 2px 0px inset, rgba(28, 25, 23, 0.14) 0px 2px 5px 0px, rgba(28, 25, 23, 0.3) 0px 8px 1
button-secondary
Book a demo
textColor
#21201C
rounded
9999px
padding
8px 14px
height
44px
fontFamily
Inter
fontSize
14px
fontWeight
500
border
1px solid #DAD9D6

Layout & motion

Container
1296px
Grid columns
2
Hero
left-over-media
Navigation
top-static+transparent
Page height
7,347px
Easing
ease
Durations
150ms 160ms 180ms 420ms
Transitions
186
Keyframes
8
Stack
framer, google-tag-manager, cloudflare

Page sections (2)

  1. Loops nav section
    01nav

How Loops compares

Body text
17px: larger than 65% of indexed sites (median 16px).
Largest heading
44px: smaller than 77% of indexed sites (median 60px).
Type scale
1.27×: flatter than 57% of indexed sites (median 1.28×).
Container
1296px: wider than 68% of indexed sites (median 1242px).
Text contrast
15.5:1: lower than 70% of indexed sites (median 17.6:1).
Page length
7,347px: shorter than 59% of indexed sites (median 8,217px).
Corner radius
Mostly 10px, shared by 9 of 274 indexed sites (3%).
Inter
One of 58 indexed sites that load Inter (21%).
Newsreader
One of 2 indexed sites that load Newsreader (1%).
Color scheme
Light by default, like 75% of indexed sites. It is one of 49 sites (18%) that switch with the system dark mode setting.

In short

What font does Loops use?

Loops uses Inter for body text. SF Pro (system-ui) (loaded as "ui-sans-serif") is used for other. Newsreader is used for headings.

What are Loops's brand colors?

Loops's website uses a light scheme: background #F9F9F8, surface #F1F0EF, text #21201C, muted text #63635E.

How is Loops's website laid out?

The most common corner radius is 10px, body text is 17px with 1.7 line height, and the page container is 1296px wide.

Similar to Loops