---
version: alpha
name: Ideogram
description: Light design system extracted from ideogram.ai (DOM-true values, Emblematic extractor 0.2.0, 2026-11-12).
colors:
  background: "#FFFFFF"
  on-surface: "#15101F"
  primary: "#BD9FFF"
  on-surface-variant: "#272038"
  outline: "#EBEBEC"
  color-6: "#272038B3"
  color-7: "#F8F0E8"
  color-8: "#F6D8FF"
  color-9: "#FFFFFF99"
  color-10: "#FFFFFFD9"
  color-11: "#FFFFFF40"
typography:
  display-lg:
    fontFamily: Georgia
    fontSize: 64px
    fontWeight: 400
    lineHeight: 1
    letterSpacing: -0.07em
  headline-md:
    fontFamily: SF Pro (system-ui)
    fontSize: 32px
    fontWeight: 500
    lineHeight: 1.125
    letterSpacing: -0.01em
  title-md:
    fontFamily: SF Pro (system-ui)
    fontSize: 24px
    fontWeight: 500
    lineHeight: 1.167
  body-md:
    fontFamily: SF Pro (system-ui)
    fontSize: 16px
    fontWeight: 400
    lineHeight: 1.5
  body-sm:
    fontFamily: SF Pro (system-ui)
    fontSize: 13px
    fontWeight: 500
    lineHeight: 1
  mono-md:
    fontFamily: Menlo
    fontSize: 16px
    fontWeight: 400
    lineHeight: 1.5
rounded:
  sm: 8px
  md: 30px
  full: 9999px
spacing:
  xxs: 4px
  xs: 8px
  sm: 10px
  md: 12px
  lg: 16px
  xl: 20px
  2xl: 23px
  3xl: 24px
  4xl: 28px
  5xl: 32px
  6xl: 40px
  7xl: 48px
  8xl: 80px
  9xl: 100px
  base: 4px
  container: 1280px
components:
  button-primary:
    backgroundColor: "{colors.on-surface-variant}"
    textColor: "{colors.background}"
    rounded: "{rounded.full}"
    padding: 0px
    height: 40px
  button-secondary:
    backgroundColor: "{colors.primary}"
    textColor: "{colors.on-surface-variant}"
    rounded: "{rounded.full}"
    padding: 0px
    height: 40px
  card:
    backgroundColor: "#F1F1F2"
    rounded: "{rounded.md}"
    padding: 0px
---

# Ideogram

> Extracted from [https://ideogram.ai/](https://ideogram.ai/) on 2026-11-12 by Emblematic. Every value below was read from the rendered DOM (computed styles, `document.fonts`, and the fonts Chrome actually used to paint text), not estimated from pixels. When the YAML front matter and this prose disagree, the YAML wins. Copy values from this file exactly; don't transcribe them from memory. Don't copy logos, imagery, illustrations or marketing copy.

## Overview

Ideogram uses a light canvas (#FFFFFF) with a palette led by #BD9FFF. Type is set in **SF Pro (system-ui)**, **Georgia** (display), **Menlo** (mono), with 16px body text. Layout: 1280px container, top-fixed+transparent navigation, 9 sections. Built with astro, cloudflare.

## Colors

Area-weighted from painted backgrounds, text and borders on the 1440px light capture. Roles are inferred from usage (largest background, most text, interactive fills). Every hex is an exact computed value; a role marked *unverified* is a best guess that has not passed review, so its canonical token (e.g. `primary`) is left out of the front matter.

| Token | Hex | OKLCH | Role | Share of paint | CSS variable |
|---|---|---|---|---|---|
| `background` | `#FFFFFF` | 1 0 0 | bg | 60.4% | `--color-white` |
| `on-surface` | `#15101F` | 0.187 0.031 298.7 | text | 14.3% | — |
| `primary` | `#BD9FFF` | 0.766 0.137 297.4 | accent | 13.5% | `--brand-shell-blue` |
| `on-surface-variant` | `#272038` | 0.263 0.045 296.6 | muted | 4.8% | `--brand-shell-ink` |
| `outline` | `#EBEBEC` | 0.94 0.001 286.4 | border | 0.09% | `--brand-button-border` |
| `color-6` | `#272038B3` (on bg `#686374`) | 0.263 0.045 296.6 | other | 3.1% | — |
| `color-7` | `#F8F0E8` | 0.959 0.014 67.7 | other | 1.0% | — |
| `color-8` | `#F6D8FF` | 0.919 0.061 318.4 | other | 1.0% | — |
| `color-9` | `#FFFFFF99` (on bg `#FFFFFF`) | 1 0 0 | other | 0.85% | — |
| `color-10` | `#FFFFFFD9` (on bg `#FFFFFF`) | 1 0 0 | other | 0.36% | — |
| `color-11` | `#FFFFFF40` (on bg `#FFFFFF`) | 1 0 0 | other | 0.37% | — |

Declared brand/accent tokens: `--brand-shell-selection` = `#C8BDF5` (declared, not painted on this page).

Contrast: text on background 18.65:1, muted text 15.56:1, accent 2.2:1.

Gradients in use: `linear-gradient(0deg, rgba(39, 32, 56, 0.7) 14.795%, rgba(39, 32, 56, 0) 72.938%)`; `linear-gradient(rgb(255, 255, 255) 41.476%, rgb(248, 240, 232) 64.487%, rgb(246, 216, 255) 80.851%, rgb(189, 158, 255) 95.783%)`.

The site does not change under `prefers-color-scheme: dark`.

## Typography

| Family | Role | Weights | Share of text | Source |
|---|---|---|---|---|
| **SF Pro (system-ui)** (CSS: `Geist Variable`) | body | 400, 500 | 84.8% | system (stack `"Geist Variable", Geist, ui-sans-serif, system-ui, sans-seri`, resolved on macos) |
| **Georgia** (CSS: `Exposure`) | display | 400 | 9.0% | system (stack `Exposure, Georgia, serif`, resolved on macos) |
| **Menlo** (CSS: `ui-monospace`) | mono | 400 | 6.2% | system (stack `ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, "Libe`, resolved on macos) |

Declared in `@font-face` but not used to paint text on this page: Geist Mono. Don't treat these as the page's fonts.

Scale (px): 11, 13, 14, 15, 16, 18, 20, 24, 32, 64. Effective ratio ≈ 1.32 (close to a perfect fourth). Body 16px at line-height 1.5; display 64px with tracking -0.07em. Headings are sentence case. On a 390px viewport the body is 16px and display 48px.

## Layout

Spacing follows a 4px base unit; the most used steps are 4, 8, 10, 12, 16, 20, 23, 24, 28, 32, 40, 48, 80, 100px. Sections open with about 112px of space before their first line of text. Content sits in a 1280px container on a 2-column grid. Text density 0.076 (text area / page area).

Section order (desktop). Kinds below the review threshold are shown as *section*:

1. **nav** (80px, bg #FFFFFF)
2. **hero** — “The open models for visual intelligence.” (900px, bg #FFFFFF)
3. **section** — “One platform. Three ways to create.” (857px, bg #FFFFFF)
4. **section** — “Introducing Ideogram 4.5” (1076px, bg #FFFFFF)
5. **section** — “One API, infinite possibilities” (647px, bg #BD9FFF)
6. **testimonials** — “Built for the teams producing visual work at scale.” (799px, bg #15101F)
7. **section** — “From the Ideogram community” (1084px, bg #FFFFFF)
8. **faq** — “questions Frequently asked” (779px, bg #FFFFFF)
9. **footer** (758px, bg #FFFFFF)

## Shapes

Dominant corner radius is a full pill; radii in use: 8px, 30px, pill. Borders: hairline (1px).

## Components

- **button-primary**: backgroundColor `#272038`, textColor `#FFFFFF`, rounded `9999px`, padding `0px 16px`, height `40px`, fontFamily `Geist Variable`, fontSize `13px`, fontWeight `500`
- **button-secondary**: backgroundColor `#BD9FFF`, textColor `#272038`, rounded `9999px`, padding `0px 16px`, height `40px`, fontFamily `Geist Variable`, fontSize `13px`, fontWeight `500`
- **card**: rounded `30px`, padding `0px`, backgroundColor `#F1F1F2`

## Do's and Don'ts

- Do reserve `#BD9FFF` for primary actions and highlights; it covers only 13.5% of the painted page.
- Do set body copy in SF Pro (system-ui) at 16px / 1.5.
- Do use Georgia only for display sizes, not for body text.
- Do tighten large headlines (-0.07em at 64px).
- Don't introduce font weights beyond 400, 500.
- Don't add drop shadows; depth comes from tone and borders.
- Do keep corners at pill for most controls, and use the larger radii only for cards and media.
- Do snap spacing to multiples of 4px.
- Don't copy this site's logos, illustrations, photography or copy; use the system, not the brand assets.

## Provenance

Spec v2, extractor 0.2.0. Render quality: **ok**. Vision pass: not run. Fields below confidence 0.7 are hedged or left out above: `color.accent_strategy`, `layout.columns`, `layout.hero`, `layout.section_count`, `sections[].kind`, `space.section_padding_px`. Full per-field provenance is in `spec.json`.