Emblematic
Great Jones homepage, desktop
Great Jones homepage, mobile
Mobile, 390px

Typography

scale ratio 1.305
  • Hope Sanscss: HopeSansbody400 600 70072%
  • Cooper BTcss: CooperBTother400 50022%
  • Cooper Great Jonesdisplay4006%
stylefamilysizeweightlinetracking
displayCooper Great Jones40px4000em
bodyHope Sans18px40010.022em
body-smHope Sans16px4001.380.025em
Type scale
Aa14Aa15Aa16Aa18Aa24Aa34Aa40
Body size
18px / 1
Display size
40px
Display tracking
0em
Case
mixed

Color

dark scheme
Palette by painted area
Text on bg
8.78:1
Muted on bg
2.39:1
Dark mode
none

Space, shape & depth

Spacing scale
  • 4
  • 5
  • 6
  • 7
  • 8
  • 10
  • 12
  • 14
  • 16
  • 20
  • 22
  • 24
  • 30
  • 31
Corner radii
356pill
Shadows (0)
none
Borders
hairline, 1px
Section padding
n/a

Components

exact computed values
button-primary
Shop All
backgroundColor
#0E5540
textColor
#FFFFFF
rounded
5px
padding
12px 20px
height
40px
fontFamily
Hope Sans
fontSize
18px
fontWeight
700
border
1px solid #0E5540
button-secondary
Submit
backgroundColor
#F4A800
textColor
#000000
rounded
5px
padding
0px 0px
height
50px
fontFamily
Hope Sans
fontSize
18px
fontWeight
600
card
rounded
5px
padding
183.7px
backgroundColor
#EDE1D4
input
rounded
0px
height
62px
padding
0px 0px
backgroundColor
#FAEDDF
border
1px solid #000000

Layout & motion

Container
800px
Grid columns
n/a
Hero
split
Navigation
top-static+transparent
Page height
2,294px
Easing
ease
Durations
200ms 300ms 400ms 600ms
Transitions
35
Keyframes
1
Stack
shopify, cloudflare

Page sections (3)

  1. Great Jones nav section
    01nav
  2. Great Jones hero section
    02hero
  3. Great Jones footer section
    03footer

How Great Jones compares

Body text
18px: larger than 71% of indexed sites (median 16px).
Largest heading
40px: smaller than 79% of indexed sites (median 60px).
Type scale
1.30×: steeper than 58% of indexed sites (median 1.28×).
Container
800px: narrower than 90% of indexed sites (median 1242px).
Text contrast
8.8:1: lower than 94% of indexed sites (median 17.6:1).
Page length
2,294px: shorter than 89% of indexed sites (median 8,217px).
Corner radius
Mostly fully rounded (pill), shared by 53 of 274 indexed sites (19%).
Hope Sans
The only site in the index that loads Hope Sans.
Cooper BT
The only site in the index that loads Cooper BT.
Color scheme
Dark by default, like 25% of indexed sites. Like 82% of sites, it doesn't switch with the system dark mode setting.

In short

What font does Great Jones use?

Great Jones uses Hope Sans (loaded as "HopeSans") for body text. Cooper BT (loaded as "CooperBT") is used for other. Cooper Great Jones is used for headings.

What are Great Jones's brand colors?

Great Jones's website uses a dark scheme: background #0E5540, surface #14141499, text #FFFFFF, muted text #000000.

How is Great Jones's website laid out?

The most common corner radius is fully rounded (pill), body text is 18px with 1 line height, and the page container is 800px wide.

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