Emblematic
Cowboy homepage, desktop
Cowboy homepage, mobile
Mobile, 390px

Typography

  • Suisse Int'lcss: SuisseIntldisplay + body400 50092%
  • Menlocss: ui-monospacemono4008%
stylefamilysizeweightlinetracking
displaySuisse Int'l100px4000.9-0.025em
headlineSuisse Int'l72px4000.95-0.025em
titleSuisse Int'l20px4001.4720em
labelSuisse Int'l16px4001.4720em
monoMenlo64px40010em
Type scale
Aa12Aa13Aa14Aa16Aa18Aa20Aa24Aa36Aa42Aa44Aa52Aa64Aa72Aa100
Body size
n/a
Display size
100px
Display tracking
-0.025em
Case
sentence

Color

light scheme
Palette by painted area
Text on bg
15.46:1
Muted on bg
4.32:1
Accent on bg
1.09:1
Dark mode
none

Space, shape & depth

Spacing scale (base 4px)
  • 4
  • 6
  • 8
  • 10
  • 12
  • 14
  • 20
  • 24
  • 40
  • 48
  • 60
  • 64
  • 110.5
  • 303.5
Corner radii
8pill
Shadows (1)
Borders
hairline, 1px
Section padding
99px

Components

exact computed values
button-primary
Discover Cruiser
backgroundColor
#FFFFFF
textColor
#1D1D1D
rounded
9999px
padding
20px 24px
height
56px
fontFamily
Suisse Int'l
fontSize
16px
fontWeight
500
card
rounded
8px
padding
48px
backgroundColor
#FFFFFF
input
rounded
0px
height
41px
padding
8px 100px
border
1px solid #FFFFFF

Layout & motion

Container
1320px
Grid columns
6
Hero
left-over-media+media-below
Navigation
top-fixed+transparent
Page height
18,814px
Easing
cubic-bezier(0.4, 0, 0.2, 1)
Durations
100ms 300ms 600ms 900ms
Transitions
81
Keyframes
0
Stack
shopify, tailwind, google-tag-manager, cloudflare

Page sections (11)

section labels are heuristic
  1. Cowboy hero section
    01heroRiding reinvented
  2. Cowboy feature-detail section
    02feature detail?Shockingly smooth
  3. Cowboy logos section
    03logos?
  4. Cowboy gallery section
    04gallery?. w o l f n i s y a w l a e r ' u o y , l a r u t a n o s r e w o P
  5. Cowboy feature-detail section
    05feature detail?AdaptivePower™
  6. Cowboy feature-detail section
    06feature detail?Packed full of tech.
  7. Cowboy gallery section
    07gallery?You'll never ride alone
  8. Cowboy gallery section
    08gallery?Which Cowboy is right for you?
  9. Cowboy features section
    10features?Cowboy Corner

How Cowboy compares

Largest heading
100px: larger than 93% of indexed sites (median 60px).
Container
1320px: wider than 77% of indexed sites (median 1242px).
Text contrast
15.5:1: lower than 71% of indexed sites (median 17.6:1).
Page length
18,814px: longer than 96% of indexed sites (median 8,217px).
Corner radius
Mostly 8px, shared by 21 of 274 indexed sites (8%).
Suisse Int'l
One of 4 indexed sites that load Suisse Int'l (1%).
Color scheme
Light by default, like 75% of indexed sites. Like 82% of sites, it doesn't switch with the system dark mode setting.

In short

What font does Cowboy use?

Cowboy uses Suisse Int'l (loaded as "SuisseIntl") for headings and body text.

What are Cowboy's brand colors?

Cowboy's website uses a light scheme: background #F5F5F5, surface #FFFFFF, text #1D1D1D, muted text #1D1D1D99 and borders #FFFFFF1A.

How is Cowboy's website laid out?

The most common corner radius is 8px, body text is nullpx with null line height, and the page container is 1320px wide.

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