---
version: alpha
name: Carrd
description: Dark design system extracted from carrd.com (DOM-true values, Emblematic extractor 0.2.0, 2026-11-12).
colors:
  background: "#24252D"
  surface: "#24252D99"
  on-surface: "#FFFFFF"
  on-surface-variant: "#FFFFFFBF"
  primary: "#33ADA9"
  outline: "#FFFFFF40"
  color-7: "#24252D2D"
  color-8: "#415D9D"
  color-9: "#896387"
  color-10: "#718DCD"
  color-11: "#B993B7"
  on-primary: "#FFFFFF"
typography:
  display-lg:
    fontFamily: Arial
    fontSize: 56px
    fontWeight: 700
    lineHeight: 1.6
    letterSpacing: -0.025em
  headline-md:
    fontFamily: Arial
    fontSize: 34px
    fontWeight: 700
    lineHeight: 1.25
    letterSpacing: -0.025em
  title-md:
    fontFamily: Arial
    fontSize: 24px
    fontWeight: 700
    lineHeight: 1.6
    letterSpacing: -0.025em
  body-md:
    fontFamily: Arial
    fontSize: 16px
    fontWeight: 400
    lineHeight: 1.75
  body-sm:
    fontFamily: Arial
    fontSize: 12.8px
    fontWeight: 400
    lineHeight: 1.75
rounded:
  md: 6px
spacing:
  xxs: 12px
  xs: 14px
  sm: 16px
  md: 17px
  lg: 19px
  xl: 24px
  2xl: 30.5px
  3xl: 32px
  4xl: 48px
  5xl: 64px
  6xl: 72px
  7xl: 96px
  8xl: 160px
  9xl: 256px
  base: 8px
  container: 1024px
components:
  button-primary:
    backgroundColor: "{colors.primary}"
    textColor: "{colors.on-surface}"
    rounded: "{rounded.md}"
    padding: 0px
    height: 52.8px
  card:
    rounded: "{rounded.md}"
    padding: 0px
---

# Carrd

> Extracted from [https://carrd.com/](https://carrd.com/) on 2026-11-12 by Emblematic. Every value below was read from the rendered DOM (computed styles, `document.fonts`, and the fonts Chrome actually used to paint text), not estimated from pixels. When the YAML front matter and this prose disagree, the YAML wins. Copy values from this file exactly; don't transcribe them from memory. Don't copy logos, imagery, illustrations or marketing copy.

## Overview

Carrd uses a dark canvas (#24252D) with a palette led by #33ADA9. Type is set in **Arial** (display + body), with 16px body text. Layout: 1024px container, top-fixed+transparent navigation, 9 sections. Built with jquery, cloudflare.

## Colors

Area-weighted from painted backgrounds, text and borders on the 1440px light capture. Roles are inferred from usage (largest background, most text, interactive fills). Every hex is an exact computed value; a role marked *unverified* is a best guess that has not passed review, so its canonical token (e.g. `primary`) is left out of the front matter.

| Token | Hex | OKLCH | Role | Share of paint | CSS variable |
|---|---|---|---|---|---|
| `background` | `#24252D` | 0.267 0.015 279.7 | bg | 53.5% | — |
| `surface` | `#24252D99` (on bg `#24252D`) | 0.267 0.015 279.7 | surface | 27.0% | — |
| `on-surface` | `#FFFFFF` | 1 0 0 | text | 4.0% | — |
| `on-surface-variant` | `#FFFFFFBF` (on bg `#C8C9CB`) | 1 0 0 | muted | 1.8% | — |
| `primary` | `#33ADA9` | 0.682 0.104 191.8 | accent | 0.32% | — |
| `outline` | `#FFFFFF40` (on bg `#5B5C62`) | 1 0 0 | border | 0.07% | — |
| `color-7` | `#24252D2D` (on bg `#24252D`) | 0.267 0.015 279.7 | other | 10.9% | — |
| `color-8` | `#415D9D` | 0.488 0.108 264.9 | other | 0.84% | — |
| `color-9` | `#896387` | 0.551 0.071 328.3 | other | 0.84% | — |
| `color-10` | `#718DCD` | 0.648 0.102 265.6 | other | 0.28% | — |
| `color-11` | `#B993B7` | 0.71 0.067 328 | other | 0.28% | — |

Contrast: text on background 15.24:1, muted text 9.17:1, accent 5.58:1.

Gradients in use: `url("https://carrd.com/assets/images/etc/overlay.png"), linear-gradient(45deg, rgb(65, 93, 157) 0%, rgb(137, 99, 135) 100%)`; `url("https://carrd.com/assets/images/etc/overlay.png"), linear-gradient(45deg, rgb(113, 141, 205) 0%, rgb(185, 147, 183) 100%)`.

The site does not change under `prefers-color-scheme: dark`.

## Typography

| Family | Role | Weights | Share of text | Source |
|---|---|---|---|---|
| **Arial** | display, body | 400, 700 | 100.0% | system (stack `Arial, Helvetica, sans-serif`, resolved on macos) |

Scale (px): 13, 16, 24, 34, 56. Effective ratio ≈ 1.518 (close to a perfect fifth). Body 16px at line-height 1.75; display 56px with tracking -0.025em. Headings are title case. On a 390px viewport the body is 14.5px and display 44px.

## Layout

Spacing follows a 8px base unit; the most used steps are 12, 14, 16, 17, 19, 24, 30.5, 32, 48, 64, 72, 96, 160, 256px. Sections open with about 224px of space before their first line of text. Content sits in a 1024px container. Text density 0.04 (text area / page area).

Section order (desktop). Kinds below the review threshold are shown as *section*:

1. **nav** (56px, bg #24252D)
2. **hero** — “Carrd” (900px, bg #24252D)
3. **section** — “Build one-page sites for pretty much anything” (1070px, bg #24252D)
4. **section** — “Simple” (544px, bg #24252D)
5. **section** — “Responsive” (384px, bg #24252D)
6. **section** — “Free” (384px, bg #24252D)
7. **section** — “Optional: Go Pro!” (468px, bg #24252D)
8. **section** — “No Branding” (938px, bg #24252D)
9. **footer** (656px, bg #24252D)

## Elevation & Depth

Style: elevated. Most used shadows:

- `rgba(0, 0, 0, 0.1) 0px 8px 16px 0px`

## Shapes

Dominant corner radius 6px; radii in use: 6px. Borders: regular (2px).

## Components

- **button-primary**: backgroundColor `#33ADA9`, textColor `#FFFFFF`, rounded `6px`, padding `0px 24px`, height `52.8px`, fontFamily `Arial`, fontSize `16px`, fontWeight `700` (e.g. “Choose a Starting Point”)
- **card**: rounded `6px`, padding `0px`, shadow `rgba(0, 0, 0, 0.1) 0px 8px 16px 0px`

## Do's and Don'ts

- Do reserve `#33ADA9` for primary actions and highlights; it covers only 0.32% of the painted page.
- Do set body copy in Arial at 16px / 1.75.
- Do tighten large headlines (-0.025em at 56px).
- Don't introduce font weights beyond 400, 700.
- Do keep corners at 6px for most controls.
- Do snap spacing to multiples of 8px.
- Don't copy this site's logos, illustrations, photography or copy; use the system, not the brand assets.

## Provenance

Spec v2, extractor 0.2.0. Render quality: **ok**. Vision pass: not run. Fields below confidence 0.7 are hedged or left out above: `color.accent_strategy`, `layout.columns`, `layout.hero`, `layout.section_count`, `sections[].kind`, `space.section_padding_px`. Full per-field provenance is in `spec.json`.