{
  "spec_version": 2,
  "extractor_version": "0.2.0",
  "url": "https://basicagency.com/",
  "final_url": "https://www.basicagency.com/",
  "slug": "basicagency.com",
  "captured_at": "2026-11-12T15:31:24.765Z",
  "title": "BASIC/DEPT® | Digital Branding & Product Design Agency",
  "meta": {
    "description": "We design digital products, services, and eCommerce experiences for brands like Google, Airbnb, Patagonia, Apple, Beats by Dre and other category leaders.",
    "og_image": "https://cdn.sanity.io/images/8nn8fua5/production/d300e3dee1aa4ff7768bbaa9be1df0fd07986ad7-1200x630.png",
    "og_title": "BASIC/DEPT® | Digital Branding & Product Design Agency",
    "lang": "en"
  },
  "capture": {
    "variants": [
      {
        "name": "desktop-light",
        "width": 1440,
        "height": 900,
        "scheme": "light",
        "page_height": 10198,
        "full": "screens/desktop-light-full.png",
        "fold": "screens/desktop-light-fold.png"
      },
      {
        "name": "desktop-dark",
        "width": 1440,
        "height": 900,
        "scheme": "dark",
        "page_height": 10198,
        "full": "screens/desktop-dark-full.png",
        "fold": "screens/desktop-dark-fold.png"
      },
      {
        "name": "mobile-light",
        "width": 390,
        "height": 844,
        "scheme": "light",
        "page_height": 9776,
        "full": "screens/mobile-light-full.png",
        "fold": "screens/mobile-light-fold.png"
      },
      {
        "name": "mobile-dark",
        "width": 390,
        "height": 844,
        "scheme": "dark",
        "page_height": 9776,
        "full": "screens/mobile-dark-full.png",
        "fold": "screens/mobile-dark-fold.png"
      }
    ],
    "status": 200,
    "warnings": [],
    "element_count": 78,
    "render_quality": {
      "status": "ok",
      "reasons": [],
      "screenshot": "partial",
      "screenshot_reasons": [
        "screenshot has a 8920px blank band at y=1278 (content in the DOM was not painted, likely scroll-triggered)"
      ]
    },
    "worker_os": "macos"
  },
  "color": {
    "scheme": "light",
    "palette": [
      {
        "hex": "#F4F4F4",
        "oklch": [
          0.967,
          0,
          0
        ],
        "role": "bg",
        "area": 0.9485,
        "uses": {
          "bg": 1,
          "text": 0,
          "border": 0,
          "fill": 0
        },
        "css_var": "--background-color"
      },
      {
        "hex": "#252422",
        "oklch": [
          0.261,
          0.004,
          84.6
        ],
        "role": "text",
        "area": 0.0494,
        "uses": {
          "bg": 0.931,
          "text": 0.018,
          "border": 0,
          "fill": 0.051
        },
        "css_var": "--text-color"
      },
      {
        "hex": "#FCFCFC",
        "oklch": [
          0.991,
          0,
          0
        ],
        "role": "border",
        "area": 0.0017,
        "uses": {
          "bg": 0.611,
          "text": 0.284,
          "border": 0.014,
          "fill": 0.091
        },
        "variants": [
          "#FFFFFF"
        ]
      }
    ],
    "roles": {
      "bg": "#F4F4F4",
      "text": "#252422",
      "border": "#FCFCFC"
    },
    "accent_strategy": "monochrome",
    "contrast": {
      "text_on_bg": 14.1,
      "muted_on_bg": null,
      "accent_on_bg": null
    },
    "gradients": [],
    "dark_mode": {
      "responds_to_prefers_color_scheme": false
    },
    "declared_accents": [
      {
        "css_var": "--bd-color-brand-secondary-red",
        "hex": "#D64121",
        "painted": false
      },
      {
        "css_var": "--bd-color-brand-secondary-green",
        "hex": "#088843",
        "painted": false
      }
    ],
    "accent_detail": {
      "method": "none",
      "candidates": []
    },
    "highlights": []
  },
  "type": {
    "families": [
      {
        "family": "Scto Grotesk A",
        "css_family": "SctoGroteskA",
        "role": "body",
        "roles": [
          "body"
        ],
        "weights": [
          400,
          700
        ],
        "share": 1,
        "kind": "webfont",
        "classification": "sans",
        "foundry": null,
        "stack": "SctoGroteskA, sans-serif",
        "files": [
          "https://www.basicagency.com/_next/static/media/SctoGroteskA-Bold.d6497298.woff2",
          "https://www.basicagency.com/_next/static/media/SctoGroteskA-Bold.cf1bbdcf.woff",
          "https://www.basicagency.com/_next/static/media/SctoGroteskA-Bold.b19d106f.ttf",
          "https://www.basicagency.com/_next/static/media/SctoGroteskA-Medium.2ede3563.woff2"
        ],
        "internal_names": [
          "Scto Grotesk A Medium",
          "Scto Grotesk A Bold"
        ]
      }
    ],
    "declared_unused": [],
    "scale_px": [
      13,
      14
    ],
    "ratio": null,
    "body_size": null,
    "root_size": 18,
    "line_height": null,
    "display_size": 14,
    "tracking_display": "-0.013em",
    "case": "mixed",
    "styles": [
      {
        "name": "display",
        "family": "Scto Grotesk A",
        "size_px": 14,
        "weight": 400,
        "line_height": 1,
        "letter_spacing_em": -0.013,
        "transform": "uppercase",
        "sample": "Work"
      }
    ],
    "mobile": {
      "body_size": null,
      "display_size": 16
    }
  },
  "space": {
    "scale_px": [
      5,
      20,
      30,
      35,
      50,
      80,
      128,
      140,
      216
    ],
    "base": 5,
    "base_fit": 0.9,
    "density": 0.001,
    "section_padding_px": null
  },
  "shape": {
    "radii_px": [
      9999
    ],
    "dominant_radius": 9999,
    "border_usage": "none",
    "border_width_px": null
  },
  "depth": {
    "shadows": [],
    "style": "flat"
  },
  "layout": {
    "container_px": 697,
    "columns": null,
    "hero": "unknown",
    "nav": "top-fixed+transparent",
    "page_height_px": 10198,
    "section_count": 1
  },
  "motion": {
    "transitions": 7,
    "easing": "cubic-bezier(0.28, 0, 0.49, 1)",
    "durations_ms": [
      130,
      250,
      650
    ],
    "animations": [
      "header_fade-in__2m0kh",
      "header_translate-up__fA4J9",
      "intro-asset-wrapper_slide-down__ox7YO",
      "intro-asset-wrapper_slide-up__zPcTm",
      "fade-in",
      "video-player_fade-in__WZu4j",
      "logo-takeover_translate-up-100__GK6Rc",
      "logo-takeover_translate-down-100__SN9Bt"
    ]
  },
  "components": {},
  "imagery": {
    "media_share": 0.188,
    "dominant_colors": [
      {
        "hex": "#ADB3A2",
        "share": 0.517
      },
      {
        "hex": "#86A6B0",
        "share": 0.144
      },
      {
        "hex": "#7B7D76",
        "share": 0.134
      },
      {
        "hex": "#534937",
        "share": 0.043
      },
      {
        "hex": "#586469",
        "share": 0.04
      }
    ],
    "has_photography": null,
    "has_illustration": null
  },
  "stack": [
    "next.js",
    "sanity",
    "google-tag-manager",
    "vercel"
  ],
  "sections": [
    {
      "index": 0,
      "kind": "nav",
      "kind_source": "dom",
      "confidence": 0.9,
      "bbox": {
        "x": 0,
        "y": 0,
        "w": 1440,
        "h": 126
      },
      "bg": "#F4F4F4",
      "crop": "img/section-00-nav.webp"
    }
  ],
  "images": {
    "manifest": "img/manifest.json",
    "count": 5
  },
  "review": {
    "threshold": 0.7,
    "needs_review": [
      "components",
      "layout.columns",
      "layout.hero",
      "layout.section_count",
      "space.section_padding_px",
      "type.ratio"
    ],
    "vision": "not-run"
  },
  "provenance": {
    "color.roles.bg": {
      "source": "dom",
      "confidence": 0.95
    },
    "color.roles.text": {
      "source": "dom",
      "confidence": 0.92
    },
    "color.roles.border": {
      "source": "dom",
      "confidence": 0.75
    },
    "color.accent_strategy": {
      "source": "dom",
      "confidence": 0.85,
      "note": "no chromatic color used on controls, links or repeated text"
    },
    "color.palette": {
      "source": "dom",
      "confidence": 0.9
    },
    "color.declared_accents": {
      "source": "dom",
      "confidence": 0.95
    },
    "color.dark_mode": {
      "source": "dom",
      "confidence": 0.9
    },
    "color.contrast": {
      "source": "dom",
      "confidence": 0.9
    },
    "color.gradients": {
      "source": "dom",
      "confidence": 0.85
    },
    "type.families": {
      "source": "dom",
      "confidence": 0.95,
      "note": "named from the @font-face rule that rendered (CDP platform fonts)"
    },
    "type.families[].roles": {
      "source": "dom",
      "confidence": 0.85
    },
    "type.declared_unused": {
      "source": "dom",
      "confidence": 0.95
    },
    "type.scale_px": {
      "source": "dom",
      "confidence": 0.9
    },
    "type.body_size": {
      "source": "dom",
      "confidence": 0.85
    },
    "type.display_size": {
      "source": "dom",
      "confidence": 0.85
    },
    "type.styles": {
      "source": "dom",
      "confidence": 0.8
    },
    "type.ratio": {
      "source": "dom",
      "confidence": 0.5,
      "note": "geometric fit over the scale above body size",
      "needs_review": true
    },
    "type.case": {
      "source": "dom",
      "confidence": 0.75
    },
    "type.line_height": {
      "source": "dom",
      "confidence": 0.85
    },
    "type.tracking_display": {
      "source": "dom",
      "confidence": 0.85
    },
    "space.base": {
      "source": "dom",
      "confidence": 0.91,
      "note": "share of paddings/margins/gaps on the base: 0.9"
    },
    "space.scale_px": {
      "source": "dom",
      "confidence": 0.85
    },
    "space.section_padding_px": {
      "source": "dom",
      "confidence": 0.65,
      "needs_review": true
    },
    "space.density": {
      "source": "dom",
      "confidence": 0.85
    },
    "shape.radii_px": {
      "source": "dom",
      "confidence": 0.88
    },
    "shape.dominant_radius": {
      "source": "dom",
      "confidence": 0.8
    },
    "shape.border_usage": {
      "source": "dom",
      "confidence": 0.8
    },
    "depth.shadows": {
      "source": "dom",
      "confidence": 0.9
    },
    "depth.style": {
      "source": "dom",
      "confidence": 0.75
    },
    "layout.container_px": {
      "source": "dom",
      "confidence": 0.8
    },
    "layout.columns": {
      "source": "dom",
      "confidence": 0.6,
      "note": "most common grid track count; layout grids and card grids are not separated",
      "needs_review": true
    },
    "layout.nav": {
      "source": "dom",
      "confidence": 0.78
    },
    "layout.hero": {
      "source": "dom",
      "confidence": 0.6,
      "note": "geometric heuristic over the h1 and nearby media",
      "needs_review": true
    },
    "layout.section_count": {
      "source": "dom",
      "confidence": 0.6,
      "needs_review": true
    },
    "motion": {
      "source": "dom",
      "confidence": 0.8
    },
    "components": {
      "source": "dom",
      "confidence": 0.6,
      "note": "no opaque primary button found",
      "needs_review": true
    },
    "stack": {
      "source": "dom",
      "confidence": 0.85,
      "note": "globals, script URLs and response headers"
    },
    "meta": {
      "source": "dom",
      "confidence": 0.99
    },
    "sections[].bbox": {
      "source": "dom",
      "confidence": 0.8
    },
    "sections[].kind": {
      "source": "dom",
      "confidence": 0.9,
      "note": "class-name and content-count heuristics; per-section confidence in sections[].confidence"
    },
    "imagery.media_share": {
      "source": "dom",
      "confidence": 0.8
    },
    "imagery.dominant_colors": {
      "source": "pixels",
      "confidence": 0.7,
      "note": "clustered screenshot pixels inside media boxes (approximate, OKLab ΔE 0.06 clusters)"
    }
  }
}