---
version: alpha
name: Asana
description: Light design system extracted from asana.com (DOM-true values, Emblematic extractor 0.2.0, 2026-11-12).
colors:
  background: "#FFFFFF"
  on-surface: "#0D0D0D"
  on-surface-variant: "#3D3D3D"
  black-50: "#F3F3F3"
  black-100: "#E7E7E7"
  fuchsia-200: "#FFC9FF"
  primary: "#0D0D0D"
  on-primary: "#FFFFFF"
typography:
  display-lg:
    fontFamily: TWK Lausanne
    fontSize: 102px
    fontWeight: 300
    lineHeight: 0.9
    letterSpacing: -0.025em
  headline-md:
    fontFamily: TWK Lausanne
    fontSize: 54px
    fontWeight: 300
    lineHeight: 1
    letterSpacing: -0.02em
  title-md:
    fontFamily: TWK Lausanne
    fontSize: 20px
    fontWeight: 400
    lineHeight: 1.5
  body-md:
    fontFamily: TWK Lausanne
    fontSize: 20px
    fontWeight: 300
    lineHeight: 1.5
    letterSpacing: 0.02em
  body-sm:
    fontFamily: TWK Lausanne
    fontSize: 13px
    fontWeight: 300
    lineHeight: 1.5
    letterSpacing: 0.02em
  label-md:
    fontFamily: TWK Lausanne
    fontSize: 16px
    fontWeight: 400
    lineHeight: 1.5
rounded:
  xs: 4px
  sm: 8px
  md: 10px
  lg: 20px
  full: 9999px
spacing:
  xxs: 4px
  xs: 8px
  sm: 12px
  md: 14px
  lg: 15px
  xl: 16px
  2xl: 24px
  3xl: 32px
  4xl: 40px
  5xl: 76px
  6xl: 80px
  7xl: 120px
  base: 4px
  container: 1288px
components:
  button-primary:
    backgroundColor: "{colors.on-surface}"
    textColor: "{colors.background}"
    rounded: "{rounded.full}"
    padding: 0px
    height: 44px
    typography: "{typography.label-md}"
  button-secondary:
    textColor: "{colors.on-surface}"
    rounded: "{rounded.full}"
    padding: 16px
    height: 58px
    typography: "{typography.label-md}"
  card:
    backgroundColor: "{colors.background}"
    rounded: "{rounded.sm}"
    padding: 0px
  input:
    backgroundColor: "{colors.background}"
    rounded: "{rounded.xs}"
    padding: 12px
    height: 50px
---

# Asana

> Extracted from [https://asana.com/](https://asana.com/) on 2026-11-12 by Emblematic. Every value below was read from the rendered DOM (computed styles, `document.fonts`, and the fonts Chrome actually used to paint text), not estimated from pixels. When the YAML front matter and this prose disagree, the YAML wins. Copy values from this file exactly; don't transcribe them from memory. Don't copy logos, imagery, illustrations or marketing copy.

## Overview

Asana uses a light canvas (#FFFFFF) with a palette. Type is set in **TWK Lausanne** (display + body), with 20px body text. Layout: 1288px container, top-sticky+transparent navigation, 10 sections. Built with next.js, google-tag-manager, netlify.

## Colors

Area-weighted from painted backgrounds, text and borders on the 1440px light capture. Roles are inferred from usage (largest background, most text, interactive fills). Every hex is an exact computed value; a role marked *unverified* is a best guess that has not passed review, so its canonical token (e.g. `primary`) is left out of the front matter.

| Token | Hex | OKLCH | Role | Share of paint | CSS variable |
|---|---|---|---|---|---|
| `background` | `#FFFFFF` | 1 0 0 | bg | 60.0% | `--bg` |
| `on-surface` | `#0D0D0D` | 0.159 0 0 | text | 37.0% | `--text` |
| `on-surface-variant` | `#3D3D3D` | 0.36 0 0 | muted | 0.92% | `--text-medium` |
| `black-50` | `#F3F3F3` | 0.964 0 0 | other | 1.2% | `--black-50` |
| `black-100` | `#E7E7E7` | 0.928 0 0 | other | 0.26% | `--black-100` |
| `fuchsia-200` | `#FFC9FF` | 0.9 0.093 326.3 | other | 0.13% | `--fuchsia-200` |

Sparse chromatic highlights (not accents): `#FFC9FF` (`--fuchsia-200`).

Declared brand/accent tokens: `--accent-bright-coral` = `#FF584A`.

Contrast: text on background 19.44:1, muted text 10.86:1, accent 19.44:1.

Gradients in use: `linear-gradient(90deg, rgb(255, 69, 62) 0%, rgb(244, 129, 244) 50%, rgb(255, 69, 62) 100%)`.

The site does not change under `prefers-color-scheme: dark`.

## Typography

| Family | Role | Weights | Share of text | Source |
|---|---|---|---|---|
| **TWK Lausanne** | display, body | 300, 400, 500 | 100.0% | webfont |

Declared in `@font-face` but not used to paint text on this page: Hiragino Kaku Gothic ProN, Roboto, Ghost, Haptik, Proxima Nova, PP Editorial. Don't treat these as the page's fonts.

Scale (px): 11, 13, 14, 16, 20, 24, 26, 30, 36, 54, 102. Effective ratio ≈ 1.312 (close to a perfect fourth). Body 20px at line-height 1.5; display 102px with tracking -0.025em. Headings are sentence case. On a 390px viewport the body is 15px and display 48px.

## Layout

Spacing follows a 4px base unit; the most used steps are 4, 8, 12, 14, 15, 16, 24, 32, 40, 76, 80, 120px. Sections open with about 160px of space before their first line of text. Content sits in a 1288px container on a 12-column grid. Text density 0.115 (text area / page area).

Section order (desktop). Kinds below the review threshold are shown as *section*:

1. **nav** (68px, bg #FFFFFF)
2. **hero** — “The OS for teams” (823px, bg #FFFFFF)
3. **section** (328px, bg #FFFFFF)
4. **section** — “AI that works the way your team works” (3488px, bg #FFFFFF)
5. **section** (667px, bg #FFFFFF)
6. **section** — “Get started easily” (778px, bg #FAFAFA)
7. **section** (207px, bg #FFFFFF)
8. **section** — “Why projects slip when work is scattered” (660px, bg #FFFFFF)
9. **section** — “The only platform that can support your company at any scale” (511px, bg #0D0D0D)
10. **footer** (846px, bg #FFFFFF)

## Shapes

Dominant corner radius is a full pill; radii in use: 4px, 8px, 10px, 20px, pill. Borders: hairline (1px).

## Components

- **button-primary**: backgroundColor `#0D0D0D`, textColor `#FFFFFF`, rounded `9999px`, padding `0px 16px`, height `44px`, fontFamily `TWK Lausanne`, fontSize `14px`, fontWeight `500` (e.g. “Get started”)
- **button-secondary**: textColor `#0D0D0D`, rounded `9999px`, padding `16px 32px`, height `58px`, fontFamily `TWK Lausanne`, fontSize `16px`, fontWeight `500`, border `1px solid #6E6E6E` (e.g. “Explore AI Teammates”)
- **card**: rounded `8px`, padding `0px`, backgroundColor `#FFFFFF`, border `1px solid #E7E7E7`
- **input**: rounded `4px`, height `50px`, padding `12px 16px`, backgroundColor `#FFFFFF`, border `1px solid #CFCFCF`

## Do's and Don'ts

- Do set body copy in TWK Lausanne at 20px / 1.5.
- Do tighten large headlines (-0.025em at 102px).
- Don't introduce font weights beyond 300, 400, 500.
- Don't add drop shadows; depth comes from tone and borders.
- Do keep corners at pill for most controls, and use the larger radii only for cards and media.
- Do snap spacing to multiples of 4px.
- Don't copy this site's logos, illustrations, photography or copy; use the system, not the brand assets.

## Provenance

Spec v2, extractor 0.2.0. Render quality: **ok**. Vision pass: not run. Fields below confidence 0.7 are hedged or left out above: `color.accent_strategy`, `layout.columns`, `layout.hero`, `layout.section_count`, `sections[].kind`, `space.section_padding_px`. Full per-field provenance is in `spec.json`.