---
version: alpha
name: Allbirds
description: Dark design system extracted from www.allbirds.com (DOM-true values, Emblematic extractor 0.2.0, 2026-11-12).
colors:
  background: "#212121"
  on-surface: "#FFFFFF"
  surface: "#00000026"
  ab-qa-badge: "#E0DACF"
  color-5: "#000000"
  natural-white-60: "#ECE9E2"
typography:
  display-lg:
    fontFamily: Geograph
    fontSize: 24px
    fontWeight: 400
    lineHeight: 1.333
    letterSpacing: 0.025em
  headline-md:
    fontFamily: Self Modern
    fontSize: 40px
    fontWeight: 400
    lineHeight: 1.5
  title-md:
    fontFamily: Akkurat Mono
    fontSize: 12px
    fontWeight: 400
    lineHeight: 1.333
    letterSpacing: 0.05em
  body-md:
    fontFamily: Geograph
    fontSize: 14px
    fontWeight: 400
    lineHeight: 1.429
  label-md:
    fontFamily: Geograph
    fontSize: 12px
    fontWeight: 400
    lineHeight: 1.333
rounded:
  sm: 16px
  md: 24px
  full: 9999px
spacing:
  xxs: 4px
  xs: 8px
  sm: 10px
  md: 12px
  lg: 16px
  xl: 20px
  2xl: 24px
  3xl: 32px
  4xl: 40px
  5xl: 80px
  6xl: 112.5px
  7xl: 168px
  8xl: 188.5px
  base: 4px
  container: 1360px
components:
  button-secondary:
    textColor: "{colors.background}"
    rounded: "{rounded.full}"
    padding: 8px
    height: 33px
    typography: "{typography.label-md}"
  card:
    backgroundColor: "{colors.on-surface}"
    rounded: "{rounded.sm}"
    padding: 0px
  input:
    backgroundColor: "{colors.on-surface}"
    rounded: 33554400px
    padding: 10px
    height: 42px
---

# Allbirds

> Extracted from [https://www.allbirds.com/](https://www.allbirds.com/) on 2026-11-12 by Emblematic. Every value below was read from the rendered DOM (computed styles, `document.fonts`, and the fonts Chrome actually used to paint text), not estimated from pixels. When the YAML front matter and this prose disagree, the YAML wins. Copy values from this file exactly; don't transcribe them from memory. Don't copy logos, imagery, illustrations or marketing copy.

## Overview

Allbirds uses a dark canvas (#212121) with a monochrome palette. Type is set in **Geograph**, **Self Modern** (display), **Akkurat Mono** (mono), with 14px body text. Layout: 1360px container, none-detected navigation, 5 sections. Built with shopify, vue, tailwind, google-tag-manager, cloudflare.

## Colors

Area-weighted from painted backgrounds, text and borders on the 1440px light capture. Roles are inferred from usage (largest background, most text, interactive fills). Every hex is an exact computed value; a role marked *unverified* is a best guess that has not passed review, so its canonical token (e.g. `primary`) is left out of the front matter.

| Token | Hex | OKLCH | Role | Share of paint | CSS variable |
|---|---|---|---|---|---|
| `background` | `#212121` | 0.248 0 0 | bg | 34.2% | `--color-black` |
| `on-surface` | `#FFFFFF` | 1 0 0 | text | 19.9% | `--color-white` |
| `surface` | `#00000026` (on bg `#1C1C1C`) | 0 0 0 | surface | 19.1% | — |
| `ab-qa-badge` | `#E0DACF` | 0.89 0.016 82.8 | other | 16.0% | `--ab-qa-badge` |
| `color-5` | `#000000` | 0 0 0 | other | 7.3% | — |
| `natural-white-60` | `#ECE9E2` | 0.934 0.01 87.5 | other | 3.3% | `--color-natural-white-60` |

**Accent not verified.** The best candidate is `#FFFFFF` (monochrome page; fill of the primary button, confidence 0.5). Treat it as a guess until reviewed.

Contrast: text on background 16.1:1.

Gradients in use: `radial-gradient(circle, rgb(0, 0, 0) 1.5px, rgba(0, 0, 0, 0) 1.5px)`; `radial-gradient(36.67% 37.98% at 54.57% 42.57%, rgba(236, 233, 226, 0) 0%, rgb(236, 233, 226) 100%)`.

The site does not change under `prefers-color-scheme: dark`.

## Typography

| Family | Role | Weights | Share of text | Source |
|---|---|---|---|---|
| **Geograph** | body | 400, 500 | 60.7% | webfont |
| **Self Modern** | display | 400 | 29.7% | webfont |
| **Akkurat Mono** | mono | 400, 500 | 9.7% | webfont |

Declared in `@font-face` but not used to paint text on this page: Inter, Instrument Serif. Don't treat these as the page's fonts.

Scale (px): 12, 14, 16, 24, 40. Effective ratio ≈ 1.419 (close to a augmented fourth). Body 14px at line-height 1.5; display 24px with tracking 0.025em. Headings are title case. On a 390px viewport the body is 12px and display 24px.

## Layout

Spacing follows a 4px base unit; the most used steps are 4, 8, 10, 12, 16, 20, 24, 32, 40, 80, 112.5, 168, 188.5px. Sections open with about 80px of space before their first line of text. Content sits in a 1360px container on a 4-column grid. Text density 0.035 (text area / page area).

Section order (desktop). Kinds below the review threshold are shown as *section*:

1. **hero** — “Wildly Comfortable. Blissfully Breathable.” (784px, bg #ECE9E2)
2. **section** — “Bestsellers” (2628px, bg #ECE9E2)
3. **section** — “Dasher NZ” (760px, bg #ECE9E2)
4. **section** — “Breezer Collection” (987px, bg #ECE9E2)
5. **footer** — “Follow The Flock” (763px, bg #212121)

## Elevation & Depth

Style: flat. Most used shadows:

- `rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px`

## Shapes

Dominant corner radius is a full pill; radii in use: 16px, 24px, pill. Borders: hairline (1px).

## Components

- **button-secondary**: textColor `#212121`, rounded `9999px`, padding `8px 16px`, height `33px`, fontFamily `Geograph`, fontSize `12px`, fontWeight `500`, border `1px solid #FFFFFF` (e.g. “Shop Women”)
- **card**: rounded `16px`, padding `0px`, backgroundColor `#FFFFFF`
- **input**: rounded `33554400px`, height `42px`, padding `10px 80px`, backgroundColor `#FFFFFF`, border `1px solid #212121`

## Do's and Don'ts

- Do keep the palette monochrome; there is no chromatic brand accent on the page.
- Do set body copy in Geograph at 14px / 1.5.
- Do use Self Modern only for display sizes, not for body text.
- Don't introduce font weights beyond 400, 500.
- Don't add drop shadows; depth comes from tone and borders.
- Do keep corners at pill for most controls, and use the larger radii only for cards and media.
- Do snap spacing to multiples of 4px.
- Don't copy this site's logos, illustrations, photography or copy; use the system, not the brand assets.

## Provenance

Spec v2, extractor 0.2.0. Render quality: **ok**. Vision pass: not run. Fields below confidence 0.7 are hedged or left out above: `color.roles.accent`, `components`, `layout.columns`, `layout.hero`, `layout.section_count`, `sections[].kind`, `space.section_padding_px`. Full per-field provenance is in `spec.json`.